Consumer Lifestyles in Iran

With 75.1 million residents in 2010, Iran is one of the most populous countries in the Middle East. It is also one of the youngest countries in the world. Even though it is ageing at a rapid rate, the nation is still very young, with a median age of 26.7 in 2010. However, high inflation rates, high unemployment and the government’s subsidy reform plan will have an impact on the economy. Households are expected to become more price-sensitive and look for lower cost consumer products and services.

Euromonitor's Consumer Lifestyles in Iran report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Lifestyles market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Structure of the Report
Consumer Trends
Rapidly Ageing But Still A Young Population
New, Modern Distribution Channels Serving Iranians
Government's Subsidy Reform Plan Affects Purchasing Power
Spending on Communications Will Have Significant Growth
Media and Advertising Tools Attract Iranian Customers
Consumer Segmentation
Babies and Infants
Kids
Tweenagers
Teens
Twenty-somethings
Thirty-somethings
Middle-aged Adults
Older Population
Table 1 Consumer Segmentation: 2006-2010
Table 2 Consumer Segmentation: 2011-2020
People
Population
Marital Status
Town Or Country
Table 3 Population by Age: 2006-2010
Table 4 Population by Age: 2011-2020
Table 5 Male Population by Age: 2006-2010
Table 6 Male Population by Age: 2011-2020
Table 7 Female Population by Age: 2006-2010
Table 8 Female Population by Age: 2011-2020
Table 9 Population by Marital Status: 2006-2010
Table 10 Population by Marital Status: 2011-2020
Table 11 Marriage and Divorce Rates/Average Age at First Marriage: 2006-2010
Table 12 Population by Urban/Rural Location and Population Density: 2006-2010
Table 13 Population by Urban/Rural Location and Population Density: 2011-2020
Table 14 Population by Major Cities: 2006-2010
Table 15 Population by Major Cities: 2011-2020
House and Home
Households by Annual Disposable Income
Households by Number of Occupants
Single-person Households
Couples Without Children
Couples With Children
Single-parent Families
Table 16 Annual Disposable Income per Household (Current Value): 2006-2010
Table 17 Annual Disposable Income per Household (Constant Value): 2006-2010
Table 18 Annual Disposable Income per Household (Constant 2010 Value): 2011-2020
Home Ownership
Running Costs
Shopping for Household Goods
Possession of Household Durables
DIY and Gardening
Pet Ownership
Table 19 Running Costs: 2006-2010
Table 20 Possession of Household Durables: 2006-2010
Table 21 Possession of Household Durables: 2011-2020
Income
Average Income
Average Income by Age
Table 22 Annual Gross and Disposable Income (Current Value): 2006-2010
Table 23 Annual Gross and Disposable Income (Constant 2010 Value): 2006-2010
Table 24 Annual Gross and Disposable Income (Constant 2010 Value): 2011-2020
Table 25 Average Annual Gross Income by Age (Current Value): 2006-2010
Table 26 Average Annual Gross Income by Age (Constant 2010 Value): 2006-2010
Consumer Expenditure
Living Costs
Table 27 Consumer Expenditure by Broad Category (Current Value): 2006-2010
Table 28 Consumer Expenditure by Broad Category (Constant 2010 Value): 2006-2010
Table 29 Consumer Expenditure by Broad Category (Constant 2010 Value): 2011-2020
Work
Working Conditions
Commuting
Working Women
Alternative Work Options
Retirement
Unemployment
Table 30 Employed Population: 2006-2010
Table 31 Employed Population: 2011-2020
Table 32 Unemployed Population: 2006-2010
Table 33 Unemployed Population: 2011-2020
Learning
School Life
University Life
Adult Learning
Table 34 School Students: 2006-2010
Table 35 Graduates: 2006-2010
Table 36 Higher Education Students: 2006-2010
Eating (including Soft Drinks)
Shopping for Food and Drinks
Dining in
Dining Out
Cafe Culture
Table 37 Consumer Expenditure on Food (Current Value): 2006-2010
Table 38 Consumer Expenditure on Food (Constant 2010 Value): 2006-2010
Table 39 Consumer Expenditure on Food (Constant 2010 Value): 2011-2020
Table 40 Consumer Expenditure on Non-Alcoholic Beverages (Current Value): 2006-2010
Table 41 Consumer Expenditure on Non-Alcoholic Beverages (Constant 2010 Value): 2006-2010
Table 42 Consumer Expenditure on Non-Alcoholic Beverages (Constant 2010 Value): 2011-2020
Drinking
Drinking Habits
Shopping for Alcoholic Beverages
Table 43 Consumer Expenditure on Tobacco (Current Value): 2006-2010
Table 44 Consumer Expenditure on Tobacco (Constant 2010 Value): 2006-2010
Table 45 Consumer Expenditure on Tobacco (Constant 2010 Value): 2011-2020
Smoking
Smoking Habits
Shopping for Cigarettes and Tobacco
Table 46 Smoking Prevalence: 2006-2010
Personal Appearance
Shopping for Toiletries and Cosmetics
Attitudes Towards Hair and Beauty
Table 47 Expenditure on Cosmetics and Toiletries (Current Value): 2006-2010
Table 48 Expenditure on Cosmetics and Toiletries (Constant 2010 Value): 2006-2010
Fashion
Fashion Trends
Shopping for Clothes, Shoes and Luxury Goods
Table 49 Consumer Expenditure on Clothing and Footwear (Current Value): 2006-2010
Table 50 Consumer Expenditure on Clothing and Footwear (Constant 2010 Value): 2006-2010
Table 51 Consumer Expenditure on Clothing and Footwear (Constant 2010 Value): 2011-2020
Health and Wellness
Healthcare
Health and Well-being
Sport and Fitness
Nutrition
Home Medication and Vitamins
Table 52 Health Expenditure: 2006-2010
Table 53 Healthy Life Expectancy at Birth: 2006-2010
Table 54 Obese and Overweight Population: 2006-2010
Table 55 Consumer Expenditure on Health and Wellness (Current Value): 2006-2010
Table 56 Consumer Expenditure on Health and Wellness (Constant 2010 Value): 2006-2010
Leisure and Recreation
Staying in
Going Out
Public Holidays, Celebrations and Gift-giving Occasions
Culture
Holidays
Table 57 Household Possession of Satellite TV: 2006-2010
Table 58 Household Possession of Satellite TV: 2011-2020
Table 59 Consumer Expenditure on Package Holidays (Current Value): 2006-2010
Table 60 Consumer Expenditure on Package Holidays (Constant 2010 Value): 2006-2010
Table 61 Consumer Expenditure on Package Holidays (Constant 2010 Value): 2011-2020
Consumer Technology
In-home Technology
Portable Technology
E-commerce and M-commerce
Table 62 Household Possession of Broadband Internet-Enabled Computers, DVD Players: 2006-2010
Table 63 Household Possession of Broadband Internet-Enabled Computers, DVD Players: 2011-2020
Table 64 Household Possession of Mobile Telephones: 2006-2010
Table 65 Household Possession of Mobile Telephones: 2011-2020
Transport
Getting Around
Air Travel
Table 66 Household Possession of Passenger Vehicles: 2006-2010
Table 67 Household Possession of Passenger Vehicles: 2011-2020
Table 68 Consumer Expenditure on Transport Services (Current Value): 2006-2010
Table 69 Consumer Expenditure on Transport Services (Constant 2010 Value): 2006-2010
Table 70 Consumer Expenditure on Transport Services (Constant 2010 Value): 2011-2020
Money
Savings
Loans and Mortgages
Credit
Table 71 Savings and Savings Ratio: 2006-2010
Table 72 Consumer Loans, Mortgages and Credit (Current Value): 2006-2010
Table 73 Consumer Loans, Mortgages and Credit (Constant 2010 Value): 2006-2010
Table 74 Financial Cards in Circulation: 2006-2010 Skip to top