Consumer Lifestyles in Guatemala

The population is young, socio-economically and ethnically diverse. The vast majority has a low income; half lives in rural areas. Many need to be educated on the use of simple products and can only afford small packages; a minority can afford luxuries. Low-cost essentials are a priority. Yet, as more people move to urban areas, access education and jobs, behaviour will change, including a growing interest for health and nutrition. Young working adults will drive the demand for non-essentials.

Euromonitor's Consumer Lifestyles in Guatemala report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Lifestyles market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Consumer Lifestyles in Guatemala
Euromonitor International
June 2011
List of Contents and Tables
Structure of the Report
Consumer Trends
Increased Urbanisation
Value for Money
Women Join the Working Force and Improve Their Purchasing Power
Health Awareness and Nutrition
Guatemala's Young Adults Drive Non-essential Consumption
Consumer Segmentation
Babies and Infants
Kids
Tweenagers
Teens
Twenty-somethings
Thirty-somethings
Middle-aged Adults
Older Population
  Table 1 Consumer Segmentation: 2006-2010
  Table 2 Consumer Segmentation: 2011-2020
People
Population
Marital Status
Town Or Country
  Table 3 Population by Age: 2006-2010
  Table 4 Population by Age: 2011-2020
  Table 5 Male Population by Age: 2006-2010
  Table 6 Male Population by Age: 2011-2020
  Table 7 Female Population by Age: 2006-2010
  Table 8 Female Population by Age: 2011-2020
  Table 9 Population by Marital Status: 2006-2010
  Table 10 Population by Marital Status: 2011-2020
  Table 11 Marriage and Divorce Rates/Average Age at First Marriage: 2006-2010
  Table 12 Population by Urban/Rural Location and Population Density: 2006-2010
  Table 13 Population by Urban/Rural Location and Population Density: 2011-2020
  Table 14 Population by Major Cities: 2006-2010
  Table 15 Population by Major Cities: 2011-2020
House and Home
Households by Annual Disposable Income
Households by Number of Occupants
Single-person Households
Couples Without Children
Couples With Children
Single-parent Families
  Table 16 Annual Disposable Income per Household (Current Value): 2006-2010
  Table 17 Annual Disposable Income per Household (Constant Value): 2006-2010
  Table 18 Annual Disposable Income per Household (Constant 2010 Value): 2011-2020
Home Ownership
Running Costs
Shopping for Household Goods
Possession of Household Durables
DIY and Gardening
Pet Ownership
  Table 19 Running Costs: 2006-2010
  Table 20 Possession of Household Durables: 2006-2010
  Table 21 Possession of Household Durables: 2011-2020
Income
Average Income
  Table 22 Annual Gross and Disposable Income (Current Value): 2006-2010
  Table 23 Annual Gross and Disposable Income (Constant 2010 Value): 2006-2010
  Table 24 Annual Gross and Disposable Income (Constant 2010 Value): 2011-2020
Consumer Expenditure
Living Costs
  Table 38 Consumer Expenditure by Broad Category (Current Value): 2006-2010
  Table 26 Consumer Expenditure by Broad Category (Constant 2010 Value): 2006-2010
  Table 27 Consumer Expenditure by Broad Category (Constant 2010 Value): 2011-2020
Work
Working Conditions
Commuting
Working Women
Alternative Work Options
Retirement
  Table 28 Employed Population: 2006-2010
  Table 29 Employed Population: 2011-2020
  Table 30 Unemployed Population: 2006-2010
  Table 31 Unemployed Population: 2011-2020
Learning
School Life
University Life
Adult Learning
  Table 32 School Students: 2006-2010
  Table 33 Higher Education Students: 2006-2010
Eating (including Soft Drinks)
Shopping for Food and Drinks
Dining in
Dining Out
Café Culture
  Table 34 Consumer Expenditure on Food (Current Value): 2006-2010
  Table 35 Consumer Expenditure on Food (Constant 2010 Value): 2006-2010
  Table 36 Consumer Expenditure on Food (Constant 2010 Value): 2011-2020
  Table 37 Consumer Expenditure on Non-Alcoholic Beverages (Current Value): 2006-2010
  Table 38 Consumer Expenditure on Non-Alcoholic Beverages (Constant 2010 Value): 2006-2010
  Table 39 Consumer Expenditure on Non-Alcoholic Beverages (Constant 2010 Value): 2011-2020
  Table 40 Consumer Foodservice by Type (Current Value): 2005-2009
Drinking
Drinking Habits
Shopping for Alcoholic Beverages
  Table 41 Consumer Expenditure on Alcoholic Beverages and Tobacco (Current Value): 2006-2010
  Table 42 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2010 Value): 2006-2010
  Table 43 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2010 Value): 2011-2020
Smoking
Smoking Habits
Shopping for Cigarettes and Tobacco
  Table 44 Smoking Prevalence: 2006-2010
Personal Appearance
Shopping for Toiletries and Cosmetics
Attitudes Towards Hair and Beauty
  Table Expenditure on Cosmetics and Toiletries (Current Value): 2006-2010
  Table 46 Expenditure on Cosmetics and Toiletries (Constant 2010 Value): 2006-2010
Fashion
Fashion Trends
Shopping for Clothes, Shoes and Luxury Goods
  Table 47 Consumer Expenditure on Clothing and Footwear (Current Value): 2006-2010
  Table 48 Consumer Expenditure on Clothing and Footwear (Constant 2010 Value): 2006-2010
  Table 49 Consumer Expenditure on Clothing and Footwear (Constant 2010 Value): 2011-2020
Health and Wellness
Healthcare
Health and Well-being
Sport and Fitness
Nutrition
Home Medication and Vitamins
  Table 50 Health Expenditure: 2006-2010
  Table 51 Healthy Life Expectancy at Birth: 2006-2010
  Table 52 Obese and Overweight Population: 2006-2010
  Table 53 Consumer Expenditure on Health and Wellness (Current Value): 2006-2010
  Table 54 Consumer Expenditure on Health and Wellness (Constant 2010 Value): 2006-2010
Leisure and Recreation
Staying in
Going Out
Public Holidays, Celebrations and Gift-giving Occasions
Culture
Holidays
  Table 55 Household Possession of Cable TV and Satellite TV: 2006-2010
  Table 56 Household Possession of Cable TV and Satellite TV: 2011-2020
  Table 57 Consumer Expenditure on Package Holidays (Current Value): 2006-2010
  Table 74 Consumer Expenditure on Package Holidays (Constant 2010 Value): 2006-2010
  Table 59 Consumer Expenditure on Package Holidays (Constant 2010 Value): 2011-2020
Consumer Technology
In-home Technology
Portable Technology
E-commerce and M-commerce
  Table Household Possession of Broadband Internet-Enabled Computers and DVD Players : 2006-2010
  Table 61 Household Possession of Broadband Internet-Enabled Computers and DVD Players: 2011-2020
  Table 62 Household Possession of Mobile Telephones and Mobile Telephone Calls: 2006-2010
  Table 63 Household Possession of Mobile Telephones and Mobile Telephone Calls: 2011-2020
Transport
Getting Around
Air Travel
  Table Household Possession of Passenger Vehicles: 2006-2010
  Table 65 Household Possession of Passenger Vehicles: 2011-2020
  Table 66 Consumer Expenditure on Transport Services (Current Value): 2006-2010
  Table 67 Consumer Expenditure on Transport Services (Constant 2010 Value): 2006-2010
  Table 68 Consumer Expenditure on Transport Services (Constant 2010 Value): 2011-2020
Money
Savings
Loans and Mortgages
Credit
  Table 69 Savings and Savings Ratio: 2006-2010
  Table 70 Consumer Loans, Mortgages and Credit (Current Value): 2006-2010
  Table 71 Consumer Loans, Mortgages and Credit (Constant 2010 Value): 2006-2010
  Table 72 Financial Cards in Circulation: 2006-2010
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