Climate change and the home

This section report focuses on 'the home' and the issues involved in improving energy-efficiency and reducing emissions. The report considers key household activities and measures to mitigate their environmental impact - and provides evidence of how this varies between Canada, England and the USA. It also identifies and profiles 'Micro-Energy Leaders' - a potential target group for early adoption of new cleantech offerings for the home. 

• What level of involvement do different household members have in making decisions about grocery shopping, doing laundry and undertaking major house improvements? How does this tend to vary by household composition?
• Amongst those who are involved in the decision-making, what specific kinds of 'green activity' are undertaken with regard to groceries, laundry and major house improvements?
• What proportion of the public is likely to install energy efficiency solutions at home? What are the most popular?
• What is the profile and regional distribution of 'Micro-Energy Leaders' - those passionate about home energy efficiency and generation?
• How do any of these questions differ from country to country, between demographic groups, and between 'Climate Citizens', 'Mild Greens' and'Sceptics & Uninvolveds'?

Contents

1.1 Introduction
1.2 Key Insights
1.3 Methodology

2.1 Report Results
2.2 Attitudinal segmentation to climate change

3. CANADA DATA

3.1 Canada - Top-line household statistics for energy systems & insulation
3.2 Canada - Perceived need for air-conditioning
3.3 Canada - Responsibilities & attitudes towards doing laundry
3.4 Canada - Responsibilities & attitudes towards buying groceries
3.5 Canada - Responsibilities & attitudes towards undertaking major house improvements
3.6 Canada - Intent to install a renewable energy solution or improve energy efficiency of home
3.7 Canada - Identifying the potential leaders for micro-generation

4. ENGLAND DATA

4.1 England - Top-line household statistics for energy systems & insulation
4.2 England - Perceived need for air-conditioning
4.3 England - Responsibilities & attitudes towards doing laundry
4.4 England - Responsibilities & attitudes towards buying groceries
4.5 England - Responsibilities & attitudes towards undertaking major house improvements
4.6 England - Intent to install a renewable energy solution or improve energy efficiency of home
4.7 England - Identifying the potential leaders for micro-generation

5. USA DATA

5.1 USA - Top-line household statistics for energy systems & insulation
5.2 USA - Perceived need for air-conditioning
5.3 USA - Responsibilities & attitudes towards doing laundry
5.4 USA - Responsibilities & attitudes towards buying groceries
5.5 USA - Responsibilities & attitudes towards undertaking major house improvements
5.6 USA - Intent to install a renewable energy solution or improve energy efficiency of home
5.7 USA - Identifying the potential leaders for micro-generation

6. FURTHER ANALYSIS

7.1 Survey Release Outline
7.2 Addendum Skip to top