CHILDWISE Monitor Report 2010-11 - Cool Brands
The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its seventeenth year. This year, almost 2500 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.
This report focuses on children's perception of cool brands.
This report focuses on children's perception of cool brands.
Contents
OVERVIEW AND SUMMARYINTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children
THE CHILD CONSUMER
COOL BRANDS – SUMMARY
10.1 Cool brands - spontaneous response
10.2 Cool brands - prompted list
APPENDIX
About CHILDWISE
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