Use of New Media for Business Prospects in the Global Hotel Supplier Industry 2012–2013: Survey Snapshot

Date: June 4, 2012
Pages: 32
Price:
US$ 325.00
License [?]:
Publisher: Timetric
Report type: Brief Review
Delivery: E-mail Delivery (PDF)
ID: UA94635AADEEN
Leaflet:

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Synopsis
  • This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 162 industry executives have been captured in our in-depth survey, of which 48% represent Director and C-level respondents
  • The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa and Middle East
  • The report covers data and analysis on the use of new media for generating new business

Summary

Use of New Media for Business Prospects in the Global Hotel Supplier Industry 2012–2013: Survey Snapshot is a new report by Timetric that analyzes how the new media channels provide support for generating new businesses. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope

The report features the opinions of global hotel industry respondents related to the use of new media for business prospects.

Reasons To Buy
  • Identify key channels of new media
1 INTRODUCTION

1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
  1.4.1 Profile of buyer respondents
  1.4.2 Profile of supplier respondents

2 BEST USE OF NEW MEDIA FOR BUSINESS PROSPECTS

2.1 Best use of new media by suppliers
2.2 Best use of new media by region
2.3 Best use of new media by company turnover

3 APPENDIX

3.1 Full Survey Results
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 Disclaimer

LIST OF TABLES

Table 1: Total Global Hotel Industry Survey Respondents by Company Type, 2012
Table 2: Global Hotel Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Hotel Industry Buyer Respondents by Company Turnover (%), 2012
Table 4: Global Hotel Industry Buyer Respondents by Region (%), 2012
Table 5: Global Hotel Supplier Respondents by Job Role (%), 2012
Table 6: Global Hotel Supplier Respondents by Company Turnover (%), 2012
Table 7: Global Hotel Supplier Respondents by Region (%), 2012
Table 8: Best Use of New Media by Hotel Suppliers (%), 2012
Table 9: Best Use of New Media by Region (%), 2012
Table 10: Best Use of New Media by Company Turnover (%), 2012
Table 11: Survey Results - Closed Questions

LIST OF FIGURES

Figure 1: Best Use of New Media by Hotel Suppliers (%), 2012
Figure 2: Best Use of New Media by Region (%), 2012
Figure 3: Best Use of New Media by Company Turnover (%), 2012

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Use of New Media for Business Prospects in the Global Hotel Supplier Industry 2012–2013: Survey Snapshot
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