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Travel and Tourism in Morocco

December 2014 | 60 pages | ID: T0E1F02A99BEN
Euromonitor International Ltd

US$ 2,100.00

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Growth in travel and tourism revenues increased substantially during 2013 as the moderate growth of previous years was left behind. As key European source countries for arrivals suffered from the ongoing effects of the economic crisis during 2012, slower growth was recorded in incoming tourist receipts, although growth in arrivals remained positive. The relative economic recovery in these countries in 2013 combined with more intense marketing activity among the leading stakeholders in Morocco’s...

Euromonitor International's Travel and Tourism in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Online Travel Sales to Country Residents, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Travel and Tourism market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Strong Recovery Registered in the Performance of Travel and Tourism
Mice Tourism Expands During 2013
Focus on New Promoting New Cities Potential
Numerous Hotel Developments Remain in the Pipeline During 2013
Ecotourism and Sustainability at the Heart of the Vision 2020 Programme
SWOT
Summary 1 Morocco: SWOT
Demand Factors
  Table 1 Leave Entitlement: Volume 2008-2013
  Table 2 Holiday Takers by Age 2008-2013
  Table 3 Seasonality of Trips: % Breakdown 2008-2013
Balance of Payments
  Table 4 Balance of Tourism Payments: Value 2008-2013
Sources
Summary 2 Research Sources
Hyatt Voyages SA in Travel and Tourism (morocco)
Strategic Direction
Key Facts
Summary 3 Hyatt Voyages SA: Key Facts
Summary 4 Hyatt Voyages: Operational Indicators
Company Background
Competitive Positioning
Summary 5 Hyatt Voyages: Competitive Position 2013
Royal Air Maroc SA in Travel and Tourism (morocco)
Strategic Direction
Key Facts
Summary 6 Royal Air Maroc SA
Summary 7 Royal Air Maroc SA: Operational Indicators
Company Background
Competitive Positioning
Summary 8 Royal Air Maroc SA: Competitive Position 2013
Tui Travel Plc in Travel and Tourism (morocco)
Strategic Direction
Key Facts
Summary 9 TUI Travel Plc: Key Facts
Summary 10 Jetairfly Maroc (TUI TRAVEL PLC): Operational Indicators
Company Background
Competitive Positioning
Summary 11 TUI Travel Plc: Competitive Position 2013
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 5 Car Rental Sales by Category and Location: Value 2008-2013
  Table 6 Car Rental Sales by Channel: Value 2008-2013
  Table 7 Structure of Car Rental Market 2008-2013
  Table 8 Car Rental NBO Company Shares: % Value 2009-2013
  Table 9 Car Rental Brands by Key Performance Indicators 2013
  Table 10 Forecast Car Rental Sales by Category and Location: Value 2013-2018
  Table 11 Forecast Car Rental Sales by Channel: Value 2013-2018
Headlines
Trends
Prospects
Category Data
  Table 12 Number of Hotel/Resort Spas: Units 2008-2013
  Table 13 Health and Wellness Tourism Sales by Category: Value 2008-2013
  Table 14 Forecast Health and Wellness Tourism Sales by Category: Value 2013-2018
Headlines
Trends
Prospects
Category Data
  Table 15 Domestic Tourism by Destination: Number of Trips 2008-2013
  Table 16 Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2008-2013
  Table 17 Domestic Tourist Expenditure: Value and % Growth 2008-2013
  Table 18 Method of Payment for Domestic Tourism Spending: % Value 2008-2013
  Table 19 Forecast Domestic Tourism by Purpose of Visit and Mode of Transport: Number of Trips 2013-2018
  Table 20 Forecast Domestic Tourist Expenditure: Value and % Growth 2013-2018
Headlines
Trends
Prospects
Category Data
  Table 21 Arrivals by Country of Origin: Number of Trips 2008-2013
  Table 22 Arrivals by Mode of Transport: Number of Trips 2008-2013
  Table 23 Arrivals by Purpose of Visit: Number of Trips 2008-2013
  Table 24 Business Arrivals by MICE Penetration: Number of Trips 2008-2013
  Table 25 Leisure Arrivals by Type: % Trips 2008-2013
  Table 26 Incoming Tourist Receipts by Geography: Value 2008-2013
  Table 27 Incoming Tourist Receipts by Category: Value 2008-2013
  Table 28 Method of Payment for Incoming Tourist Receipts: % Value 2008-2013
  Table 29 Forecast Arrivals by Country of Origin: Number of Trips 2013-2018
  Table 30 Forecast Arrivals by Mode of Transport: Number of Trips 2013-2018
  Table 31 Forecast Arrivals by Purpose of Visit: Number of Trips 2013-2018
  Table 32 Forecast Incoming Tourist Receipts by Geography: Value 2013-2018
Headlines
Trends
Prospects
Category Data
  Table 33 Departures by Destination: Number of Trips 2008-2013
  Table 34 Departures by Mode of Transport: Number of Trips 2008-2013
  Table 35 Departures by Purpose of Visit: Number of Trips 2008-2013
  Table 36 Business Departures by MICE Penetration: Number of Trips 2008-2013
  Table 37 Leisure Departures by Type: % Trips 2008-2013
  Table 38 Outgoing Tourist Expenditure by Geography: Value 2008-2013
  Table 39 Outgoing Tourist Expenditure by Category: Value 2008-2013
  Table 40 Method of Payment for Outgoing Tourism Spending: % Value 2008-2013
  Table 41 Forecast Departures by Destination: Number of Trips 2013-2018
  Table 42 Forecast Departures by Mode of Transport: Number of Trips 2013-2018
  Table 43 Forecast Departures by Purpose of Visit: Number of Trips 2013-2018
  Table 44 Forecast Outgoing Tourist Expenditure by Geography: Value 2013-2018
Headlines
Trends
Prospects
Category Data
  Table 45 Tourist Attractions Sales by Category: Value 2008-2013
  Table 46 Tourist Attractions Visitors by Category 2008-2013
  Table 47 Tourist Attractions Sales by Channel: Value 2008-2013
  Table 48 Leading Tourist Attractions by Visitors 2008-2013
  Table 49 Forecast Tourist Attractions Sales by Category: Value 2013-2018
  Table 50 Forecast Tourist Attractions Visitors by Category 2013-2018
  Table 51 Forecast Tourist Attractions Sales by Channel: Value 2013-2018
Headlines
Trends
Prospects
Category Data
  Table 52 Transportation Sales by Category: Value 2008-2013
  Table 53 Transportation Sales by Channel: Value 2008-2013
  Table 54 Airline Capacity: Number of People 2008-2013
  Table 55 Airline Passengers Carried by Category 2008-2013
  Table 56 Airline Passengers Carried by Distance 2008-2013
  Table 57 Airline NBO Company Shares: % Value 2009-2013
  Table 58 Airline Brands by Key Performance Indicators 2013
  Table 59 Forecast Transportation Sales by Category: Value 2013-2018
  Table 60 Forecast Transportation Sales by Channel: Value 2013-2018
Headlines
Trends
Prospects
Category Data
  Table 61 Travel Accommodation Sales by Category: Value 2008-2013
  Table 62 Travel Accommodation Outlets by Category: Units 2008-2013
  Table 63 Travel Accommodation by Category: Number of Rooms 2008-2013
  Table 64 Travel Accommodation Sales by Channel: Value 2008-2013
  Table 65 Hotel NBO Company Shares: % Value 2009-2013
  Table 66 Hotel Brands by Key Performance Indicators 2013
  Table 67 Regional Hotel Parameters 2013
  Table 68 Forecast Travel Accommodation Sales by Category: Value 2013-2018
  Table 69 Forecast Travel Accommodation Outlets by Category: Units 2013-2018
  Table 70 Forecast Travel Accommodation Sales by Channel: Value 2013-2018
Headlines
Trends
Prospects
Category Data
  Table 71 Travel Retail Sales by Category: Value 2008-2013
  Table 72 Travel Retail Corporate Business Sales: Value 2008-2013
  Table 73 Travel Retail Leisure Sales: Value 2008-2013
  Table 74 Travel Retail Online Sales by Category: Internet Transaction Value 2008-2013
  Table 75 Travel Retail NBO Company Shares: % Value 2009-2013
  Table 76 Travel Retail Brands by Key Performance Indicators 2013
  Table 77 Forecast Travel Retail Sales by Category: Value 2013-2018
  Table 78 Forecast Travel Retail Corporate Business Sales: Value 2013-2018
  Table 79 Forecast Travel Retail Leisure Sales: Value 2013-2018
  Table 80 Forecast Travel Retail Online Sales by Category: Internet Transaction Value 2013-2018
Headlines
Trends
Prospects
Category Data
  Table 81 Online Travel Sales to Country Residents by Category: Value 2008-2013
  Table 82 Forecast Online Travel Sales to Country Residents by Category: Value 2013-2018


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