Popularity of Hotel Promotional Offers Among Business Travelers in 2012: Survey Snapshot

Date: April 18, 2012
Pages: 15
Price:
US$ 325.00
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Publisher: World Market Intelligence
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: P156A58EE7FEN
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Popularity of Hotel Promotional Offers Among Business Travelers in 2012: Survey Snapshot
Synopsis
  • The report is based on primary survey research of more than 2,000 industry professionals who travelled at least once over a three month period. The research was conducted by WMI using its premium consumer panels.
  • This report provides the reader with a definitive analysis of the outlook for the business travel sector and explores how opportunities and demand are set to change in 2012.
  • This report identifies the level of attractiveness of various promotional offers.

Executive Summary

Popularity of Hotel Promotional Offers Among Business Travelers in 2012: Survey Snapshot' is the result of an extensive multi-industry survey drawn from WMI's exclusive panel of global business travelers. This report also analyzes the popular promotional offers which influence business travelers to choose a particular hotel. Survey results have been presented and analyzed based on travel frequency, age, gender and company turnover.

Scope

The report features the opinions of hotel industry consumer respondents related to popularity of promotional offers.

Reasons To Buy
  • Identify the key features of business hotels which influence frequent visits and formulate marketing strategies to win business.
1 INTRODUCTION

1.1 What Is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents

2 POPULARITY OF PROMOTIONAL OFFERS

2.1 Popularity of promotional offers - analysis by travel frequency
2.2 Popularity of promotional offers - analysis by age
2.3 Popularity of promotional offers - analysis by company turnover

3 APPENDIX

3.1 Methodology
3.2 Contact Us
3.3 About World Market Intelligence
3.4 Disclaimer

LIST OF TABLES

Table 1: Total Global Hotel Industry Business Traveler's Survey Respondents by Industry Type (%)
Table 2: Respondents: Travel Frequency in 2011(%)
Table 3: Respondents: Gender (%), 2011
Table 4: Respondents: Age (%), 2011
Table 5: Respondents: Occupational Group (%), 2011
Table 6: Respondents: Company Turnover (%), 2011
Table 7: Popularity of Promotional Offers: All Respondents (%), 2011-2012
Table 8: Popularity of Promotional Offers by Travel Frequency (%), 2011-2012
Table 9: Popularity of Promotional Offers by Age (%), 2011-2012
Table 10: Popularity of Promotional Offers by Company Turnover (%), 2011-2012


LIST OF FIGURES

Figure 1: Popularity of Promotional Offers: All Respondents (%), 2011-2012

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