Synopsis
Summary
“Key Features Influencing Online Reservations in UK Business Travel in 2012: Survey Snapshot” is the result of an extensive multi-industry survey drawn from Timetric’s exclusive panel of UK business travelers. It contains in-depth analysis on key features influencing online reservations in UK business travel. This report examines key drivers influencing online reservations which influence business travelers to choose a particular hotel. Survey results have been presented and analyzed into segmentations based on travel frequency, age and company turnover.
Scope
The report features the opinions of hotel industry consumers (respondents) related to the following:
Reasons To Buy
- The report is based on primary survey research of 465 industry professionals in the UK who travelled at least once in three months. The research was conducted by Timetric assessing its premium consumer panels.
- This report provides the reader with a definitive analysis of business travel outlook and explores how opportunities and demand are set to change in 2012.
- This report helps to understand customer expectations on influencing online reservations.
- Topics covered include key website features influencing online reservations by travel frequency, age and company turnover.
Summary
“Key Features Influencing Online Reservations in UK Business Travel in 2012: Survey Snapshot” is the result of an extensive multi-industry survey drawn from Timetric’s exclusive panel of UK business travelers. It contains in-depth analysis on key features influencing online reservations in UK business travel. This report examines key drivers influencing online reservations which influence business travelers to choose a particular hotel. Survey results have been presented and analyzed into segmentations based on travel frequency, age and company turnover.
Scope
The report features the opinions of hotel industry consumers (respondents) related to the following:
- Key drivers influencing online reservations
Reasons To Buy
- Drivers influencing online reservations to enhance customer retention and direct sales.
1 INTRODUCTION
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
2 KEY WEBSITE FEATURES INFLUENCING ONLINE RESERVATIONS
2.1 Key Website Features Influencing Online Reservations - Travel Frequency
2.2 Key Website Features Influencing Online Reservations - Age
2.3 Key Website Features Influencing Online Reservations - Company Turnover
3 APPENDIX
3.1 Full survey results
3.2 Methodology
3.1 Contact Us
3.2 About Timetric
3.3 Disclaimer
LIST OF TABLES
Table 1: Total UK Hotel Industry Business Traveler's Survey Respondents by Industry Type (%), 2011
Table 2: Respondents: Travel Frequency (%), 2011
Table 3: Respondents: Gender (%), 2011
Table 4: Respondents: Age (%), 2011
Table 5: Respondents: Company Turnover (%), 2011
Table 6: Key Website Features Influencing Online Reservations: All Respondents (%), 2011
Table 7: Key Website Features Influencing Online Reservations: Travel Frequency (%), 2011
Table 8: Key Website Features Influencing Online Reservations: Age (%), 2011
Table 9: Key Website Features Influencing Online Reservations: Company Turnover (%), 2011
Table 10: Survey Results - Closed Questions
LIST OF FIGURES
Figure 1: Key Website Features Influencing Online Reservations: All Respondents (%), 2011
Figure 2: Key Website Features Influencing Online Reservations: Travel Frequency (%), 2011
Figure 3: Key Website Features Influencing Online Reservations: Company Turnover (%), 2011
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
2 KEY WEBSITE FEATURES INFLUENCING ONLINE RESERVATIONS
2.1 Key Website Features Influencing Online Reservations - Travel Frequency
2.2 Key Website Features Influencing Online Reservations - Age
2.3 Key Website Features Influencing Online Reservations - Company Turnover
3 APPENDIX
3.1 Full survey results
3.2 Methodology
3.1 Contact Us
3.2 About Timetric
3.3 Disclaimer
LIST OF TABLES
Table 1: Total UK Hotel Industry Business Traveler's Survey Respondents by Industry Type (%), 2011
Table 2: Respondents: Travel Frequency (%), 2011
Table 3: Respondents: Gender (%), 2011
Table 4: Respondents: Age (%), 2011
Table 5: Respondents: Company Turnover (%), 2011
Table 6: Key Website Features Influencing Online Reservations: All Respondents (%), 2011
Table 7: Key Website Features Influencing Online Reservations: Travel Frequency (%), 2011
Table 8: Key Website Features Influencing Online Reservations: Age (%), 2011
Table 9: Key Website Features Influencing Online Reservations: Company Turnover (%), 2011
Table 10: Survey Results - Closed Questions
LIST OF FIGURES
Figure 1: Key Website Features Influencing Online Reservations: All Respondents (%), 2011
Figure 2: Key Website Features Influencing Online Reservations: Travel Frequency (%), 2011
Figure 3: Key Website Features Influencing Online Reservations: Company Turnover (%), 2011