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Health & Wellness Tourism in Italy

April 2011 | 32 pages | ID: HAF01B81C48EN
Euromonitor International Ltd

US$ 990.00

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After the decline in retail value sales in 2009, which reflected global tourism trends such as the sharp fall in inbound tourism, health and wellness tourism recovered to return close to the level of 2008. In 2010, current value sales grew at a slower rate compared to the review period CAGR. This was due to the ongoing effects of the economic downturn in Italy.

Euromonitor International's Health and Wellness Tourism in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Medical Tourism, Other Health and Wellness Tourism, Spas.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Health and Wellness Tourism market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Health & Wellness Tourism in Italy
Euromonitor International
April 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Prospects
Category Data
  Table 1 Number of Hotel/Resort Spas: Units 2005-2010
  Table 2 Health & Wellness Tourism Sales by Category: Value 2005-2010
  Table 3 Spa Consumer Markets: Domestic Tourism 2005-2010
  Table 4 Spa Consumer Markets: Arrivals 2005-2010
  Table 5 Forecast Health & Wellness Tourism Sales by Category: Value 2010-2015
Executive Summary
Italians Are Keen on Short Breaks and "bridges"
Another Rubbish Crisis in Naples
Low Cost Holidays
L'aquila Earthquake
Internet Transactions Gain Ground
Key Trends and Developments
the Impact of the Economic Crisis on Travel and Tourism in Italy
Legislative Environment - Schengen Agreement
Legislative Environment - Open Skies
National Tourism Board Strategy
Niche Tourism Is the Future
Continuous Internet Development
Consumer Lifestyles Influence Travel and Tourism Choices
Role of Blogs and Social Networks in Travel and Tourism
Demand Factors
  Table 6 Leave Entitlement: Volume 2005-2010
  Table 7 Holiday Demographic Trends 2005-2010
  Table 8 Holiday Takers by Sex 2005-2010
  Table 9 Holiday Takers by Age 2005-2010
  Table 10 Seasonality of Trips 2005-2010
Balance of Payments
  Table 11 Balance of Tourism Payments: Value 2005-2010
Market Indicators
  Table 12 Length of Domestic Trips: 2005-2010
  Table 13 Length of Outbound Departures: 2005-2010
Definitions
Tourism Flows
Tourism Receipts and Expenditure
Travel Accommodation
Transportation
Car Rental
Travel Retail
Travel Retail Online Sales
Tourist Attractions
Casinos
Circuses
Health and Wellness
Internet Transactions
  Summary 1 Research Sources


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