Synopsis
Summary
“Global Hotel Industry CEO Business Outlook Survey 2012–2013” is a new report by Timetric that analyzes C-level executives responses to understand how procurement expenditure, business strategies and practices are set to change in 2012–2013. This also examines hotel industry supplier media spend, marketing and sales strategies and business practices. This report gives you access to the category-level spending outlooks, budgets and selection criteria of suppliers and marketing agencies. The report also identifies future growth of companies, M&A and e-procurement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.
Scope
The report features the opinions of global hotel industry respondents related to the following:
Reasons To Buy
Key Highlights
- This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 70 C-level industry executives have been captured in our in-depth survey.
- The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior procurement and marketing decision makers and leading supplier organizations.
- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
- The report covers data and analysis on buyer expenditure, procurement and industry developments.
- Key topics covered include hotel industry buyer expenditure activity, procurement behaviors and strategies, threats and opportunities, economic outlook and business confidence.
- In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats.
- The report also covers data and analysis on supplier media budgets, marketing and sales strategies and business practices. Key topics covered include hotel industry media spend activity, marketing and sales behaviors and strategies by suppliers.
- The report examines current practices and provides future expectations over the next 12–24 months.
Summary
“Global Hotel Industry CEO Business Outlook Survey 2012–2013” is a new report by Timetric that analyzes C-level executives responses to understand how procurement expenditure, business strategies and practices are set to change in 2012–2013. This also examines hotel industry supplier media spend, marketing and sales strategies and business practices. This report gives you access to the category-level spending outlooks, budgets and selection criteria of suppliers and marketing agencies. The report also identifies future growth of companies, M&A and e-procurement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.
Scope
The report features the opinions of global hotel industry respondents related to the following:
- Revenue growth and future developments in business structure
- Merger and acquisition activity
- Capital expenditure and change in staff recruitment activity
- Key regions of growth
- Key industry threats and opportunities
- Key supplier actions and e-procurement
- Annual procurement budgets and change in procurement expenditure
- Change in supplier selection and procurement objectives
- Annual marketing budgets and change in marketing expenditure
- Future spending outlook on media channels
- Marketing agency selection criteria
Reasons To Buy
- Drive revenues by understanding future product investment areas and growth regions.
- Benchmark your procurement, sales and marketing spend with industry peers to effectively determine strategy.
- Identify the specific marketing approaches your competitors are using to win business.
- Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and direction of spend in the future.
- Better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
- Secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
- Predict how the industry will grow, consolidate and where it will stagnate.
- Uncover the business outlook, key challenges and opportunities identified by hotel companies.
Key Highlights
- China, the UAE and Russia are estimated to be the fastest growing regions among developing countries for the hotel industry. The relatively lower levels of public debt in these regions, leading economic growth, expansion of business activities into emerging markets, changing consumer lifestyles and increasing disposable incomes are fueling growth.
- A total of 53% of C-level respondents from the hotels industry expect their companies to increase procurement expenditure over the next 12 months, with only 12% looking to decrease it.
- A total of 66% of senior level respondents from hotel supplier industry expect their companies to increase their marketing expenditure over the next 12 months, with only 12% looking to decrease it.
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Hotel Industry C-level Survey Respondents
2 EXECUTIVE SUMMARY
3 HOTEL INDUSTRY DYNAMICS: C-LEVEL RESPONDENTS
3.1 Revenue Growth Expectations
3.2 Future Developments in Business Structure
3.3 Capital Expenditure Expectations
3.4 Planned Change in Staff Recruitment
3.5 Merger and Acquisition Activity Expectations
4 HOTEL INDUSTRY GROWTH OUTLOOK: C-LEVEL RESPONDENTS
4.1 Demand in Emerging Markets
4.2 Growth Expectations in Developed Markets
5 THREATS AND OPPORTUNITIES FOR THE HOTEL INDUSTRY: C-LEVEL RESPONDENTS
5.1 Leading Business Concerns in 2012–2013
5.2 Key Supplier Actions to Maintain and Win Buyer Business
5.3 Key Variations in Operating Costs
5.4 Impact of Costs on Product Pricing
6 HOTEL INDUSTRY BUYER SPEND ACTIVITY: C-LEVEL RESPONDENTS
6.1 Annual Procurement Budgets
6.2 Planned Change in Procurement Expenditure
6.3 Procurement Expenditure by Products and Services
6.4 Expected Changes in Regional Supplier Prices
7 PROCUREMENT BEHAVIORS AND STRATEGIES: C-LEVEL RESPONDENTS
7.1 Critical Success Factors for Supplier Selection
7.2 Future Procurement Objectives
7.3 E-procurement
8 HOTEL SUPPLIERS’ MARKETING EXPENDITURE ACTIVITY: C-LEVEL RESPONDENTS
8.1 Annual Marketing Budgets: Hotel Industry Suppliers
8.2 Planned Change in Marketing Expenditure Levels
8.3 Future Investment in Media Channels
8.4 Future Investment in Marketing and Sales Technology
9 MARKETING AND SALES BEHAVIORS AND STRATEGIES IN 2012: C-LEVEL RESPONDENTS
9.1 Key Marketing Aims of Suppliers for 2012
9.2 Essential Amendments to Marketing Activities in 2012–2013
9.3 Best Uses of New Media for Business Prospects
9.4 Critical Success Factors for Choosing a Marketing Agency
10 APPENDIX
10.1 Full Survey Results
10.2 Methodology
10.3 Contact Us
10.4 About Timetric
10.5 Disclaimer
LIST OF TABLES
Table 1: Total Global Hotel Industry Survey: C-level Respondents by Company Type, 2012
Table 2: Revenue Growth Optimism Expectations (%), 2012
Table 3: Key Expected Changes in Business Structure (%), 2012
Table 4: Capital Expenditure Expectations (%), 2012
Table 5: Planned Change in Staff Recruitment (%), 2012
Table 6: Merger and Acquisition Activity Expectations (%), 2012
Table 7: Demand in Emerging Markets (%), 2012
Table 8: Growth Expectations in Developed Markets (%), 2012
Table 9: Leading Business Concerns (%), 2012–2013
Table 10: Actions to Maintain and Secure Business (%), 2012
Table 11: Key Variations in Operating costs (%), 2012
Table 12: Annual Procurement Budgets of Hotel Owner and Operators (%), 2012
Table 13: Expected Change in Procurement Expenditure of Buyers (%), 2012
Table 14: Procurement Expenditure by Products and Services (%), 2012
Table 15: Expected Changes in Regional Supplier Prices (%), 2012
Table 16: Critical Success Factors for Supplier Selection: (Index Score), 2012
Table 17: Future Procurement Objectives (%), 2012
Table 18: E-Procurement Level of Implementation (%), 2012
Table 19: Annual Marketing Budgets: Hotel Industry Suppliers (%), 2012
Table 20: Planned Change in Marketing Expenditure: Hotel Industry Suppliers (%) , 2012
Table 21: Future Investment by Media Channels: Hotel Industry Suppliers (%), 2012
Table 22: Planned Investment in Marketing and Sales Technology by Suppliers (%), 2012
Table 23: Key Marketing Objectives: Hotel Industry Suppliers (%), 2012
Table 24: Amendments to Marketing Activities by Suppliers (%), 2012–2013
Table 25: Best Uses of New Media by Suppliers (%), 2012
Table 26: Critical Success Factors: Hotel Industry Suppliers (%), 2012
Table 27: Survey Results – Closed Questions
LIST OF FIGURES
Figure 1: Revenue Growth Optimism Expectations (%), 2012
Figure 2: Key Expected Changes in Business Structure (%), 2012
Figure 3: Capital Expenditure Expectations (%), 2012
Figure 4: Planned Change in Staff Recruitment (%), 2012
Figure 5: Merger and Acquisition Activity Expectations (%), 2012
Figure 6: Demand in Emerging Markets (%), 2012
Figure 7: Growth Expectations in Developed Markets (%), 2012
Figure 8: Leading Business Concerns (%), 2012–2013
Figure 9: Actions to Maintain and Secure Business (%), 2012
Figure 10: Key Variations in Operating Costs (%), 2012
Figure 11: Impact of Changing Costs on Product Pricing (%), 2012
Figure 12: Annual Procurement Budgets of Hotel Owner and Operators (%), 2012
Figure 13: Expected Change in Buyer Procurement Expenditure (%), 2012
Figure 14: Procurement Expenditure by Products and Services (%), 2012
Figure 15: Expected Changes in Regional Supplier Prices (%), 2012
Figure 16: Critical Success Factors for Supplier Selection: (Index Score), 2012
Figure 17: Future Procurement Objectives (%), 2012
Figure 18: E-Procurement Level of Implementation (%), 2012
Figure 19: Annual Marketing Budgets: Hotel Industry Suppliers (%), 2012
Figure 20: Planned Change in Marketing Expenditure: Hotel Industry Suppliers (%) , 2012
Figure 21: Future Investment by Media Channels: Hotel Industry Suppliers (%), 2012
Figure 22: Planned Investment in Marketing and Sales Technology by Suppliers (%), 2012
Figure 23: Key Marketing Objectives: Hotel Industry Suppliers (%), 2012
Figure 24: Amendments to Marketing Activities by Suppliers (%), 2012–2013
Figure 25: Best Uses of New Media by Suppliers (%), 2012
Figure 26: Critical Success Factors: Hotel Industry Suppliers (%), 2012
COMPANIES MENTIONED
Mandarin Oriental Hotel Group
Swisscom Hospitality Services
Intercontinental Hotels Group (IHG)
Home Inns & Hotels Management Inc.
Motel 168 International Holdings Ltd
Hospitality Ventures Management Group
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Hotel Industry C-level Survey Respondents
2 EXECUTIVE SUMMARY
3 HOTEL INDUSTRY DYNAMICS: C-LEVEL RESPONDENTS
3.1 Revenue Growth Expectations
3.2 Future Developments in Business Structure
3.3 Capital Expenditure Expectations
3.4 Planned Change in Staff Recruitment
3.5 Merger and Acquisition Activity Expectations
4 HOTEL INDUSTRY GROWTH OUTLOOK: C-LEVEL RESPONDENTS
4.1 Demand in Emerging Markets
4.2 Growth Expectations in Developed Markets
5 THREATS AND OPPORTUNITIES FOR THE HOTEL INDUSTRY: C-LEVEL RESPONDENTS
5.1 Leading Business Concerns in 2012–2013
5.2 Key Supplier Actions to Maintain and Win Buyer Business
5.3 Key Variations in Operating Costs
5.4 Impact of Costs on Product Pricing
6 HOTEL INDUSTRY BUYER SPEND ACTIVITY: C-LEVEL RESPONDENTS
6.1 Annual Procurement Budgets
6.2 Planned Change in Procurement Expenditure
6.3 Procurement Expenditure by Products and Services
6.4 Expected Changes in Regional Supplier Prices
7 PROCUREMENT BEHAVIORS AND STRATEGIES: C-LEVEL RESPONDENTS
7.1 Critical Success Factors for Supplier Selection
7.2 Future Procurement Objectives
7.3 E-procurement
8 HOTEL SUPPLIERS’ MARKETING EXPENDITURE ACTIVITY: C-LEVEL RESPONDENTS
8.1 Annual Marketing Budgets: Hotel Industry Suppliers
8.2 Planned Change in Marketing Expenditure Levels
8.3 Future Investment in Media Channels
8.4 Future Investment in Marketing and Sales Technology
9 MARKETING AND SALES BEHAVIORS AND STRATEGIES IN 2012: C-LEVEL RESPONDENTS
9.1 Key Marketing Aims of Suppliers for 2012
9.2 Essential Amendments to Marketing Activities in 2012–2013
9.3 Best Uses of New Media for Business Prospects
9.4 Critical Success Factors for Choosing a Marketing Agency
10 APPENDIX
10.1 Full Survey Results
10.2 Methodology
10.3 Contact Us
10.4 About Timetric
10.5 Disclaimer
LIST OF TABLES
Table 1: Total Global Hotel Industry Survey: C-level Respondents by Company Type, 2012
Table 2: Revenue Growth Optimism Expectations (%), 2012
Table 3: Key Expected Changes in Business Structure (%), 2012
Table 4: Capital Expenditure Expectations (%), 2012
Table 5: Planned Change in Staff Recruitment (%), 2012
Table 6: Merger and Acquisition Activity Expectations (%), 2012
Table 7: Demand in Emerging Markets (%), 2012
Table 8: Growth Expectations in Developed Markets (%), 2012
Table 9: Leading Business Concerns (%), 2012–2013
Table 10: Actions to Maintain and Secure Business (%), 2012
Table 11: Key Variations in Operating costs (%), 2012
Table 12: Annual Procurement Budgets of Hotel Owner and Operators (%), 2012
Table 13: Expected Change in Procurement Expenditure of Buyers (%), 2012
Table 14: Procurement Expenditure by Products and Services (%), 2012
Table 15: Expected Changes in Regional Supplier Prices (%), 2012
Table 16: Critical Success Factors for Supplier Selection: (Index Score), 2012
Table 17: Future Procurement Objectives (%), 2012
Table 18: E-Procurement Level of Implementation (%), 2012
Table 19: Annual Marketing Budgets: Hotel Industry Suppliers (%), 2012
Table 20: Planned Change in Marketing Expenditure: Hotel Industry Suppliers (%) , 2012
Table 21: Future Investment by Media Channels: Hotel Industry Suppliers (%), 2012
Table 22: Planned Investment in Marketing and Sales Technology by Suppliers (%), 2012
Table 23: Key Marketing Objectives: Hotel Industry Suppliers (%), 2012
Table 24: Amendments to Marketing Activities by Suppliers (%), 2012–2013
Table 25: Best Uses of New Media by Suppliers (%), 2012
Table 26: Critical Success Factors: Hotel Industry Suppliers (%), 2012
Table 27: Survey Results – Closed Questions
LIST OF FIGURES
Figure 1: Revenue Growth Optimism Expectations (%), 2012
Figure 2: Key Expected Changes in Business Structure (%), 2012
Figure 3: Capital Expenditure Expectations (%), 2012
Figure 4: Planned Change in Staff Recruitment (%), 2012
Figure 5: Merger and Acquisition Activity Expectations (%), 2012
Figure 6: Demand in Emerging Markets (%), 2012
Figure 7: Growth Expectations in Developed Markets (%), 2012
Figure 8: Leading Business Concerns (%), 2012–2013
Figure 9: Actions to Maintain and Secure Business (%), 2012
Figure 10: Key Variations in Operating Costs (%), 2012
Figure 11: Impact of Changing Costs on Product Pricing (%), 2012
Figure 12: Annual Procurement Budgets of Hotel Owner and Operators (%), 2012
Figure 13: Expected Change in Buyer Procurement Expenditure (%), 2012
Figure 14: Procurement Expenditure by Products and Services (%), 2012
Figure 15: Expected Changes in Regional Supplier Prices (%), 2012
Figure 16: Critical Success Factors for Supplier Selection: (Index Score), 2012
Figure 17: Future Procurement Objectives (%), 2012
Figure 18: E-Procurement Level of Implementation (%), 2012
Figure 19: Annual Marketing Budgets: Hotel Industry Suppliers (%), 2012
Figure 20: Planned Change in Marketing Expenditure: Hotel Industry Suppliers (%) , 2012
Figure 21: Future Investment by Media Channels: Hotel Industry Suppliers (%), 2012
Figure 22: Planned Investment in Marketing and Sales Technology by Suppliers (%), 2012
Figure 23: Key Marketing Objectives: Hotel Industry Suppliers (%), 2012
Figure 24: Amendments to Marketing Activities by Suppliers (%), 2012–2013
Figure 25: Best Uses of New Media by Suppliers (%), 2012
Figure 26: Critical Success Factors: Hotel Industry Suppliers (%), 2012
COMPANIES MENTIONED
Mandarin Oriental Hotel Group
Swisscom Hospitality Services
Intercontinental Hotels Group (IHG)
Home Inns & Hotels Management Inc.
Motel 168 International Holdings Ltd
Hospitality Ventures Management Group
