Emerging Opportunities and Growth Prospects in the Turkish Travel Intermediaries Industry: Analyses and Forecasts to 2016

Date: March 19, 2012
Pages: 54
Price:
US$ 1,950.00
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Publisher: BRICdata
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: E68B5D56F83EN
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Emerging Opportunities and Growth Prospects in the Turkish Travel Intermediaries Industry: Analyses and Forecasts to 2016
Synopsis

The report provides top-level market analysis, information and insights, including:
  • Historic and forecast market sizes covering the entire Turkish travel intermediaries industry
  • Insights into market entry strategies adopted by foreign companies to enter the Turkish market
  • Detailed analysis of marketing strategies adopted by travel intermediaries in Turkey
  • Descriptions and market outlooks for various sectors in the Turkish travel intermediaries industry, such as travel agents, tour operators and online travel sites

Summary

In terms of tourist volume, Turkey is the world’s seventh most attractive tourist destination. As the location of an ancient civilization, Turkey has been a long-standing popular destination for tourists with historical interests. During the review period (2007–2011), tourist volumes grew from 35.4 million in 2007 to 46.2 million in 2011, increasing at a CAGR of 6.92%. The growth in the market for travel intermediaries can be attributed to factors such as robust global economic growth, high levels of personal disposable income, the increasing volume of both domestic and inbound tourists, government infrastructure initiatives and rising levels of internet penetration.

Scope

This report provides an extensive analysis of the travel intermediaries industry in Turkey:
  • It details historical values for the Turkish travel intermediaries industry for 2007–2011, along with forecast figures for 2012–2016
  • It provides top-level analysis of the overall travel intermediaries industry, as well as individual category values for both the 2007–2011 review period and the 2012–2016 forecast period
  • The report provides a detailed analysis of demand drivers, market entry strategies and marketing and growth strategies in the Turkish travel intermediaries industry
  • The report profiles the top travel intermediaries companies in Turkey

Reasons To Buy
  • Take strategic business decisions using top-level historic and forecast market data related to the Turkish travel intermediaries industry and each sector within it
  • Understand the demand and supply-side dynamics within the Turkish travel intermediaries industry, along with key market trends and growth opportunities
  • Assess the competitive landscape in the travel intermediaries industry in Turkey, and formulate effective market-entry strategies
  • Identify the growth opportunities and industry dynamics within the travel intermediaries industry’s key categories, including travel agents, tour operators and online travel sites

Key Highlights
  • Turkey’s strong economic forecast and positive business confidence will fuel the growth of the travel intermediaries industry
  • The Turkish travel intermediaries industry is projected to reach TRY43.3 billion by 2016, registering a CAGR of 3.42% over the forecast period (2012–2016)
  • The Turkish government is implementing policies aimed at assisting the growth of the travel intermediaries industry and has allowed 100% foreign investment in the industry
  • Growing internet penetration will drive the demand for online travel sites in Turkey
  • Mobile travel applications are expected to change the dynamics of overall travel intermediaries industry
1 EXECUTIVE SUMMARY

2 TURKEY TRAVEL INTERMEDIARIES INDUSTRY MARKET ENVIRONMENT

2.1 Macroeconomic Fundamentals
  2.1.1 Turkey – GDP at constant prices
  2.1.2 Turkey – GDP by key segments
  2.1.3 Turkey – inflationary forecast
  2.1.4 Turkey – Business Confidence
  2.1.5 Turkey – Annual disposable income
  2.1.6 Turkey – unemployment rate

3 MARKET SIZE AND GROWTH POTENTIAL

3.1 Turkish Travel Intermediaries Industry – Market Size
3.2 Turkish Travel Intermediaries Industry – Travel Agent
  3.2.1 Travel agent market size by type of bookings
3.3 Turkish travel intermediaries industry – Tour Operator
  3.3.1 Tour operator market size by type of bookings
3.4 Turkish Travel Intermediaries Industry – Online Travel Sites
  3.4.1 Online travel sites market size by type of bookings

4 KEY DEMAND DRIVERS AND TRENDS

4.1 Travel and Tourism Growth to Positively Impact the Intermediaries Industry
4.2 Inbound Leisure and Business Tourism Remains the Key Growth Driver
4.3 Spending pattern of domestic and international tourist
4.4 Increasing Internet Subscribers are Driving Growth in the Online Travel Sites Business
4.5 Growing Arab Tourist Inflows to Further Support Turkey’s Travel Intermediaries Business
4.6 Growth in the Turkish Aviation Industry will Drive the Travel Intermediaries Industry
4.7 Increasing Health and Wellness Tourism has Driven Growth in the Travel Intermediaries Business

5 MARKET REGULATIONS AND ENTRY STRATEGY

5.1 Market Regulations
5.2 Market Entry Route
5.3 Mergers and Acquisitions

6 BUSINESS AND MARKETING STRATEGY

7 COMPETITIVE LANDSCAPE

7.1 Travel Agents Competitive Landscape
  7.1.1 TUI Travel PLC
  7.1.2 Anker Travel Ltd.
7.2 Tour Operators Competitive Landscape
  7.2.1 Detur International B.V.
  7.2.2 Budget Tours Turkey
  7.2.3 Thomas Cook Group Plc
7.3 Online Travel Sites Competitive Landscape
  7.3.1 Turkey Tours Online
  7.3.2 Orbitz Worldwide, Inc.

8 APPENDIX

8.1 About BRICdata
8.2 Methodology
8.3 Definitions
8.4 Disclaimer

LIST OF TABLES

Table 1: Turkey – GDP at Constant Prices (US$ Billion), 2007–2016 (Base Year 1999–2000)
Table 2: Turkey – GDP by Key Segments (%), 2007 vs 2011
Table 3: Turkey – Inflation Rate (%), 2007–2016
Table 4: Turkey – Annual Disposable Income (US$ Billion), 2007–2016
Table 5: Turkey – Total Market Size of Travel Intermediaries (TRY Million), 2007–2011
Table 6: Turkey –Total Market Size of Travel Intermediaries (TRY Million), 2012–2016
Table 7: Turkey – Total Market Size of Travel Agents (TRY Million), 2007–2011
Table 8: Turkey – Total Market Size of Travel Agents (TRY Million), 2012–2016
Table 9: Turkey – Market Size of Travel Agents (TRY Million), 2007–2011
Table 10: Turkey – Market Size Breakdown of Travel Agents by Revenue Source (TRY Million), 2012–2016
Table 11: Turkey – Total Market Size of Tour Operator (INR Million), 2007–2011
Table 12: Turkey – Total Market Size of Tour Operator (TRY Million), 2012–2016
Table 13: Turkey – Market Size of Tour Operators (TRY Million), 2007–2011
Table 14: Turkey – Market Size breakdown of Tour Operators by Revenue Source (TRY Million), 2012–2016
Table 15: Turkey – Market Size of Online Travel Sites (TRY Million), 2007–2011
Table 16: Turkey – Market Size of Online Travel Sites (TRY Million), 2012–2016
Table 17: Turkey – Market Size Breakdown of Online Travel Sites by Revenue Source (TRY Million), 2007–2011
Table 18: Turkey – Market Size Breakdown of Online Travel Sites by Revenue Source (TRY Million), 2012–2016
Table 19: TUI Travel PLC, Key Facts
Table 20: TUI Travel PLC, Main Services
Table 21: Anker Travel Ltd., Key Facts
Table 22: Anker Travel Ltd., Main Services
Table 23: Detur International B.V., Key Facts
Table 24: Detur International B.V., Main Services
Table 25: Budget Tours Turkey, Key Facts
Table 26: Budget Tours Turkey, Main Services
Table 27: Thomas Cook Group Plc, Key Facts
Table 28: Thomas Cook Group Plc, Main Services
Table 29: Turkey Tours Online, Key Facts
Table 30: Turkey Tours Online, Main Services
Table 31: Orbitz Worldwide, Inc., Key Facts
Table 32: Orbitz Worldwide, Inc., Main Services
Table 33: Travel and Tourism Terms and Definitions

LIST OF FIGURES

Figure 1: Turkey – GDP at Constant Prices (US$ Billion), 2007–2016 (Base Year 1999–2000)
Figure 2: Turkey – GDP by Key Segments (%), 2007 vs 2011
Figure 3: Turkey – Inflation Rate (%), 2007–2016
Figure 4: Turkey – Business Confidence Index 2008–2011
Figure 5: Turkey – Annual Disposable Income (US$ Billion), 2007–2016
Figure 6: Turkey – Unemployment Rate (%), 2007–2016
Figure 7: Turkey – Total Market Size of Travel Intermediaries (TRY Million), 2007–2011
Figure 8: Turkey – Total Market Size of Travel Intermediaries (TRY Million), 2012–2016
Figure 9: Turkey – Total Market Size of Travel Agents (TRY Million), 2007–2011
Figure 10: Turkey – Total Market Size of Travel Agents (TRY Million), 2012–2016
Figure 11: Turkey – Market Size Breakdown of Travel Agents by Revenue Source (%), 2007–2011
Figure 12: Turkey – Market Size Breakdown of Travel Agents by Revenue Source (%), 2012–2016
Figure 13: Turkey – Total Market Size of Tour Operator (TRY Million), 2007–2011
Figure 14: Turkey – Total Market Size of Tour Operator (TRY Million), 2012–2016
Figure 15: Turkey – Market Size Breakdown of Tour Operators by Revenue Source (%), 2007–2011
Figure 16: Turkey – Market Size breakdown of Tour Operators by Revenue Source (%), 2012–2016
Figure 17: Turkey – Total Market Size of Online Travel Sites (TRY Million), 2007–2011
Figure 18: Turkey – Total Market Size of Online Travel Sites (TRY Million), 2012–2016
Figure 19: Turkey – Market Size Breakdown of Online Travel Sites by Revenue Source (%), 2007–2011
Figure 20: Turkey – Market Size Breakdown of Online Travel Sites by Revenue Source (%), 2012–2016
Figure 21: Turkey – Travel Intermediaries Industry, Demand Drivers
Figure 22: Turkey – Total Tourists Volume (Million), 2007–2016
Figure 23: Turkey – Inbound Leisure Tourist Volume (in Millions) Vs Inbound Business Tourist Volume (in Millions), 2007–2016
Figure 24: Turkey – Total Spending Pattern of Domestic Tourists by Category (TRY Million), 2007–2016
Figure 25: Turkey – Total Spending Pattern of International Tourists by Category (TRY Million), 2007–2016
Figure 26: Turkey – Internet Subscriptions (Millions), 2007–2016

COMPANIES MENTIONED

TUI Travel PLC
Anker Travel Ltd
Detur International B.V.
Budget Tours Turkey
Thomas Cook Group Plc
Turkey Tours Online
Orbitz Worldwide, Inc.

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