Travel Retail in Austria

December 2014 | 15 pages | ID: T9647E78EE1EN
Euromonitor International Ltd

Abstracts

When it comes time to book holidays, the majority of Austrians still opt for bricks-and-mortar travel retailers. In 2013, 65% of total travel retail value sales in Austria were generated offline. Consequently, going to an actual bricks-and-mortar travel agency and booking a holiday remains the default way for booking all forms of travel and tourism products and services for many Austrians. This is also closely related to the ageing of the Austrian population. During 2013, travel retail was thus...

Euromonitor International's Travel Retail in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Travel Retail Sales by Category, Travel Retail Sales by Channel, Travel Retail Sales by Corporate Business vs Leisure.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Travel Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Prospects
Category Data
  Table 1 Travel Retail Sales by Category: Value 2008-2013
  Table 2 Travel Retail Corporate Business Sales: Value 2008-2013
  Table 3 Travel Retail Leisure Sales: Value 2008-2013
  Table 4 Travel Retail Online Sales by Category: Internet Transaction Value 2008-2013
  Table 5 Travel Retail NBO Company Shares: % Value 2009-2013
  Table 6 Travel Retail Brands by Key Performance Indicators 2013
  Table 7 Forecast Travel Retail Sales by Category: Value 2013-2018
  Table 8 Forecast Travel Retail Corporate Business Sales: Value 2013-2018
  Table 9 Forecast Travel Retail Leisure Sales: Value 2013-2018
  Table 10 Forecast Travel Retail Online Sales by Category: Internet Transaction Value 2013-2018
Verkehrsbüro-ruefa Reisen GmbH in Travel and Tourism (austria)
Strategic Direction
Key Facts
Summary 1 Verkehrsbüro-Ruefa Reisen GmbH: Key Facts
Summary 2 Verkehrsbüro-Ruefa Reisen GmbH: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Verkehrsbüro-Ruefa Reisen GmbH: Competitive Position 2013
Executive Summary
2013 Is A Favourable Year for Travel and Tourism in Austria
Austrians Increasingly Use the Internet To Book and Pay for Products and Services
Austrians Are Equally Fond of Taking Leisure Holidays at Home and Abroad
the Holiday in Austria Brand Is Promoted To 'established Post-materialists'
Favourable Outlook for Austria's Travel and Tourism Industry
SWOT
Summary 4 Austria: SWOT
Demand Factors
  Table 11 Leave Entitlement: Volume 2008-2013
  Table 12 Holiday Takers by Age 2008-2013
  Table 13 Seasonality of Trips: % Breakdown 2008-2013
Balance of Payments
  Table 14 Balance of Tourism Payments: Value 2008-2013
Sources
Summary 5 Research Sources