India Autos Report Q3 2011
Includes 3 FREE quarterly updates
Total new vehicle sales in India rose 28% in the financial year ending March 2011, which followed record sales for calendar year 2010. This underlines robust consumer sentiment reflected in 30% growth in passenger car sales. Looking ahead, however, one of the key factors in the market's current growth could serve as a threat in the year to come. Rising interest rates will threaten the credit-fuelled boom in sales, after six rate hikes in 2010 and the possibility of more to come in 2011. Another threat to the consumer is soaring commodity prices, which is pushing up production costs.
Nevertheless, sales of high-end cars are enjoying rapid growth with demand taking many brands by surprise. Luxury carmakers are reporting waiting lists of up to six months for their models in India, as the strength of demand has left companies with insufficient stock. Another issue, and one that is more likely to impede the higher than the lower end of the market, is customisation. Germany's Porsche reports that delivery times can be longer because of the number of options available for elements such as paintwork and interiors. Demand has still be strong enough to attract superbrands Maserati and Aston Martin, however.
The country's strong vehicle demand has fed into the supplier segment. Germany's Bosch Group has reported its annual earnings for 2010, which show Asia Pacific to be its best performing region for growth. India was a key contributor to its regional business, largely due to the rapid growth in its commercial vehicle segment, which had a knock-on effect for Bosch's diesel systems business. While Bosch's revenue for the Asia Pacific region grew 42% year-on-year (y-o-y), India alone posted revenue growth of 38%. However, continually rising raw material costs in the country have impacted upon the company's operating margin, particularly in Q410. The company reported an increase in raw material costs in Q410 from 51% of sales in the previous year to 54%, which resulted in Bosch's operating profit margin falling by 75 basis points (bps).
The company appears to be unfazed, however, and has announced plans to invest INR13bn (US$290mn) in the country over the next three years. According to the managing director of Bosch India, VK Viswanathan, investment is likely to reach INR4bn (US$89.27mn) by the end of 2011, following a 109% y-o-y increase in expenditure, to INR3.02bn (US$67.4mn), in 2010. This aligns with BMI's view for sustainable double-digit growth in India's commercial vehicle segment, which we expect to surpass 1mn units by FY13, providing further opportunities for Bosch's diesel systems division.
Total new vehicle sales in India rose 28% in the financial year ending March 2011, which followed record sales for calendar year 2010. This underlines robust consumer sentiment reflected in 30% growth in passenger car sales. Looking ahead, however, one of the key factors in the market's current growth could serve as a threat in the year to come. Rising interest rates will threaten the credit-fuelled boom in sales, after six rate hikes in 2010 and the possibility of more to come in 2011. Another threat to the consumer is soaring commodity prices, which is pushing up production costs.
Nevertheless, sales of high-end cars are enjoying rapid growth with demand taking many brands by surprise. Luxury carmakers are reporting waiting lists of up to six months for their models in India, as the strength of demand has left companies with insufficient stock. Another issue, and one that is more likely to impede the higher than the lower end of the market, is customisation. Germany's Porsche reports that delivery times can be longer because of the number of options available for elements such as paintwork and interiors. Demand has still be strong enough to attract superbrands Maserati and Aston Martin, however.
The country's strong vehicle demand has fed into the supplier segment. Germany's Bosch Group has reported its annual earnings for 2010, which show Asia Pacific to be its best performing region for growth. India was a key contributor to its regional business, largely due to the rapid growth in its commercial vehicle segment, which had a knock-on effect for Bosch's diesel systems business. While Bosch's revenue for the Asia Pacific region grew 42% year-on-year (y-o-y), India alone posted revenue growth of 38%. However, continually rising raw material costs in the country have impacted upon the company's operating margin, particularly in Q410. The company reported an increase in raw material costs in Q410 from 51% of sales in the previous year to 54%, which resulted in Bosch's operating profit margin falling by 75 basis points (bps).
The company appears to be unfazed, however, and has announced plans to invest INR13bn (US$290mn) in the country over the next three years. According to the managing director of Bosch India, VK Viswanathan, investment is likely to reach INR4bn (US$89.27mn) by the end of 2011, following a 109% y-o-y increase in expenditure, to INR3.02bn (US$67.4mn), in 2010. This aligns with BMI's view for sustainable double-digit growth in India's commercial vehicle segment, which we expect to surpass 1mn units by FY13, providing further opportunities for Bosch's diesel systems division.
Contents
Executive SummarySWOT Analysis
India Autos Industry SWOT
Political SWOT
Economic SWOT
Business Environment SWOT
Global Overview
BMI's Core Views For The Automotives Industry
Business Environment Ratings
Table: Business Environment Ratings -- Auto Industry Asia Pacific
Asia Pacific Regional Overview
Macroeconomic Forecast Scenario
Table: India - Economic Activity
Industry Forecast Scenario
Production And Sales
Table: India Autos Sector: Historical Data And Forecasts, 2008-2015
Trade
Table: India Autos Sector: Historical Data And Forecasts, 2008-2015
Industry Developments
Industry Forecast Scenario - Passenger Car Segment
Production And Sales
Table: India Autos Sector: Historical Data And Forecasts, 2008-2015
Company Developments
Premium Segment
Industry Forecast Scenario - Commercial Vehicle
Production And Sales
Table: India Autos Sector: Historical Data And Forecasts, 2008-2015
Company Developments
Industry Forecast Scenario - Motorcycles
Production And Sales
Table: India Autos Sector: Historical Data And Forecasts, 2008-2015
Segment Developments
Company Developments
Industry Trends And Developments - Suppliers
Company Developments
Company Monitor
Company Profiles
Hyundai Motors
Maruti Suzuki
Tata Motors
Mahindra and Mahindra
Bajaj Auto
BMI Methodology
How We Generate Our Industry Forecasts
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