The Wendy's Co in Consumer Foodservice (World)
Following the sale of Arby's in July 2011, Wendy's is focused entirely on re-energising the Wendy's brand and returning it to positive growth. Key to the company's growth strategy is to reinforce its position as a quality leader. Wendy's also aims to accelerate international expansion as part of its strategic growth initiatives, and is keen to enter the key emerging markets of China and Brazil.
Euromonitor International’s The Wendy's Co in Consumer Foodservice (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Foodservice industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Euromonitor International’s The Wendy's Co in Consumer Foodservice (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Foodservice industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Foodservice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Contents
The Wendy's Co in Consumer Foodservice (World)Euromonitor International
December 2011
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and Geographic Opportunities
Brand Strategy
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