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Consumer Foodservice in Denmark

February 2024 | 94 pages | ID: CC7AE3723FDEN
Euromonitor International Ltd

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Consumer foodservice in Denmark saw a strong recovery in 2022 with sales successfully recovering to pre-pandemic levels both in terms of the volume and value of transactions. While sales continued to grow in current value terms in 2023 it was at a significantly slower rate compared to the previous year. The robust growth observed in 2022 was marked by pent-up demand and the lifting of restrictions. The challenges facing the market in 2023 were more pronounced and growth was predominantly driven...

Euromonitor International's Consumer Foodservice in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Foodservice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Foodservice in Denmark
Euromonitor International
February 2024

LIST OF CONTENTS AND TABLES

CONSUMER FOODSERVICE IN DENMARK
EXECUTIVE SUMMARY
Consumer foodservice in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Independent foodservice developments
What next for consumer foodservice?
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2023
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2018-2023
Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2018-2023
Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2023
Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2018-2023
Table 8 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2019-2023
Table 9 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2023
Table 10 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2023
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2023-2028
Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
LIMITED-SERVICE RESTAURANTS IN DENMARK
KEY DATA FINDINGS

2023 DEVELOPMENTS

The end of the pandemic sees some consumers shifting to other options
High inflation and labour shortages remain a challenge
McDonald’s remains the outstanding leader as other players reassess their strategies
PROSPECTS AND OPPORTUNITIES
Burger limited-service restaurants likely to drive growth as consumer confidence returns
Sustainability on the menu as Burger King opens plant-based outlet
Artificial intelligence expected to open up new opportunities for players
CATEGORY DATA
Table 13 Limited-Service Restaurants by Category: Units/Outlets 2018-2023
Table 14 Sales in Limited-Service Restaurants by Category: Number of Transactions 2018-2023
Table 15 Sales in Limited-Service Restaurants by Category: Foodservice Value 2018-2023
Table 16 Limited-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 17 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 18 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 19 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2019-2023
Table 20 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2023
Table 21 Forecast Limited-Service Restaurants by Category: Units/Outlets 2023-2028
Table 22 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2023-2028
Table 23 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2023-2028
Table 24 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
Table 25 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2023-2028
Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
CAFЙS/BARS IN DENMARK
KEY DATA FINDINGS

2023 DEVELOPMENTS

Sales stabilise in 2023 after a strong recovery in the previous year
McCafй and Espresso House see rapid expansion as chained players continue to invest in the market
Consumers looking to make more ethical choices
PROSPECTS AND OPPORTUNITIES
Developing coffee culture likely to fuel strong competition
Digitalisation likely to have a growing influence on cafйs/bars
New consumption occasions could present new sales opportunities
CATEGORY DATA
Table 27 Cafйs/Bars by Category: Units/Outlets 2018-2023
Table 28 Sales in Cafйs/Bars by Category: Number of Transactions 2018-2023
Table 29 Sales in Cafйs/Bars by Category: Foodservice Value 2018-2023
Table 30 Cafйs/Bars by Category: % Units/Outlets Growth 2018-2023
Table 31 Sales in Cafйs/Bars by Category: % Transaction Growth 2018-2023
Table 32 Sales in Cafйs/Bars by Category: % Foodservice Value Growth 2018-2023
Table 33 GBO Company Shares in Chained Cafйs/Bars: % Foodservice Value 2019-2023
Table 34 GBN Brand Shares in Chained Cafйs/Bars: % Foodservice Value 2020-2023
Table 35 Forecast Cafйs/Bars by Category: Units/Outlets 2023-2028
Table 36 Forecast Sales in Cafйs/Bars by Category: Number of Transactions 2023-2028
Table 37 Forecast Sales in Cafйs/Bars by Category: Foodservice Value 2023-2028
Table 38 Forecast Cafйs/Bars by Category: % Units/Outlets Growth 2023-2028
Table 39 Forecast Sales in Cafйs/Bars by Category: % Transaction Growth 2023-2028
Table 40 Forecast Sales in Cafйs/Bars by Category: % Foodservice Value Growth 2023-2028
FULL-SERVICE RESTAURANTS IN DENMARK
KEY DATA FINDINGS

2023 DEVELOPMENTS

Independent operators remain the lifeblood of full-service restaurants
Rising costs present challenges for full-service restaurants
Little change in the competitive landscape
PROSPECTS AND OPPORTUNITIES
Dining in remains at the heart of full-service restaurants
Consumers likely to become more demanding as healthy eating and sustainability concerns have a growing influence
Players will need to focus on adding value to win over diners
CATEGORY DATA
Table 41 Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 42 Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 43 Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 44 Full-Service Restaurants by Category: % Units/Outlets Growth 2018-2023
Table 45 Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 46 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023
Table 47 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2019-2023
Table 48 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2023
Table 49 Forecast Full-Service Restaurants by Category: Units/Outlets 2023-2028
Table 50 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2023-2028
Table 51 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2023-2028
Table 52 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2023-2028
Table 53 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2023-2028
Table 54 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2023-2028
SELF-SERVICE CAFETERIAS IN DENMARK
KEY DATA FINDINGS

2023 DEVELOPMENTS

After a strong recovery in 2022 demand slows in 2023 as economic pressures mount
Self-service cafeterias evolving to the changing needs of the market
Hybrid work models forcing players to adapt
PROSPECTS AND OPPORTUNITIES
Uncertain outlook as the market evolves
Pincho Nation eyes further expansion opportunities
Players likely to take a more ethical approach to their businesses and menus
CATEGORY DATA
Table 55 Self-Service Cafeterias: Units/Outlets 2018-2023
Table 56 Sales in Self-Service Cafeterias: Number of Transactions 2018-2023
Table 57 Sales in Self-Service Cafeterias: Foodservice Value 2018-2023
Table 58 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2018-2023
Table 59 Sales in Self-Service Cafeterias: % Transaction Growth 2018-2023
Table 60 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2018-2023
Table 61 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2019-2023
Table 62 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2023
Table 63 Forecast Self-Service Cafeterias: Units/Outlets 2023-2028
Table 64 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2023-2028
Table 65 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2023-2028
Table 66 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2023-2028
Table 67 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2023-2028
Table 68 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2023-2028
STREET STALLS/KIOSKS IN DENMARK
KEY DATA FINDINGS

2023 DEVELOPMENTS

Economic challenges put the brakes on the recovery of street stalls/kiosks in 2023
Increased tourism and the return of sport and social events important to the category
Menu offerings becoming more diverse in response to consumer demand
PROSPECTS AND OPPORTUNITIES
Street stalls/kiosks will need to adapt to the changing needs of the market as consumers making increasingly informed choices
Festivals and events likely to play an important role in the future of the category
Food markets could provide renewed impetus to the category
CATEGORY DATA
Table 69 Street Stalls/Kiosks: Units/Outlets 2018-2023
Table 70 Sales in Street Stalls/Kiosks: Number of Transactions 2018-2023
Table 71 Sales in Street Stalls/Kiosks: Foodservice Value 2018-2023
Table 72 Street Stalls/Kiosks: % Units/Outlets Growth 2018-2023
Table 73 Sales in Street Stalls/Kiosks: % Transaction Growth 2018-2023
Table 74 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2018-2023
Table 75 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2019-2023
Table 76 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2023
Table 77 Forecast Street Stalls/Kiosks: Units/Outlets 2023-2028
Table 78 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2023-2028
Table 79 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2023-2028
Table 80 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2023-2028
Table 81 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2023-2028
Table 82 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2023-2028
CONSUMER FOODSERVICE BY LOCATION IN DENMARK
KEY DATA FINDINGS

2023 DEVELOPMENTS

Recovery in tourism boosts travel and lodging sales
Leisure back in focus as COVID-19 fears subside but standalone locations remain dominant
PROSPECTS AND OPPORTUNITIES
Food delivery services likely to have a big influence on the market for the foreseeable future
Online sales set to continue developing while travel and lodging locations set to see the biggest gains as tourism recovers
CATEGORY DATA
Table 83 Consumer Foodservice by Location: Units/Outlets 2018-2023
Table 84 Sales in Consumer Foodservice by Location: Number of Transactions 2018-2023
Table 85 Sales in Consumer Foodservice by Location: Foodservice Value 2018-2023
Table 86 Consumer Foodservice by Location: % Units/Outlets Growth 2018-2023
Table 87 Sales in Consumer Foodservice by Location: % Transaction Growth 2018-2023
Table 88 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2018-2023
Table 89 Consumer Foodservice through Standalone: Units/Outlets 2018-2023
Table 90 Sales in Consumer Foodservice through Standalone: Number of Transactions 2018-2023
Table 91 Sales in Consumer Foodservice through Standalone: Foodservice Value 2018-2023
Table 92 Consumer Foodservice through Standalone: % Units/Outlets Growth 2018-2023
Table 93 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2018-2023
Table 94 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2018-2023
Table 95 Consumer Foodservice through Leisure: Units/Outlets 2018-2023
Table 96 Sales in Consumer Foodservice through Leisure: Number of Transactions 2018-2023
Table 97 Sales in Consumer Foodservice through Leisure: Foodservice Value 2018-2023
Table 98 Consumer Foodservice through Leisure: % Units/Outlets Growth 2018-2023
Table 99 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2018-2023
Table 100 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2018-2023
Table 101 Consumer Foodservice through Retail: Units/Outlets 2018-2023
Table 102 Sales in Consumer Foodservice through Retail: Number of Transactions 2018-2023
Table 103 Sales in Consumer Foodservice through Retail: Foodservice Value 2018-2023
Table 104 Consumer Foodservice through Retail: % Units/Outlets Growth 2018-2023
Table 105 Sales in Consumer Foodservice through Retail: % Transaction Growth 2018-2023
Table 106 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2018-2023
Table 107 Consumer Foodservice through Lodging: Units/Outlets 2018-2023
Table 108 Sales in Consumer Foodservice through Lodging: Number of Transactions 2018-2023
Table 109 Sales in Consumer Foodservice through Lodging: Foodservice Value 2018-2023
Table 110 Consumer Foodservice through Lodging: % Units/Outlets Growth 2018-2023
Table 111 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2018-2023
Table 112 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2018-2023
Table 113 Consumer Foodservice through Travel: Units/Outlets 2018-2023
Table 114 Sales in Consumer Foodservice through Travel: Number of Transactions 2018-2023
Table 115 Sales in Consumer Foodservice through Travel: Foodservice Value 2018-2023
Table 116 Consumer Foodservice through Travel: % Units/Outlets Growth 2018-2023
Table 117 Sales in Consumer Foodservice through Travel: % Transaction Growth 2018-2023
Table 118 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2018-2023
Table 119 Forecast Consumer Foodservice by Location: Units/Outlets 2023-2028
Table 120 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2023-2028
Table 121 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2023-2028
Table 122 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2023-2028
Table 123 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2023-2028
Table 124 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2023-2028
Table 125 Forecast Consumer Foodservice through Standalone: Units/Outlets 2023-2028
Table 126 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2023-2028
Table 127 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2023-2028
Table 128 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2023-2028
Table 129 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2023-2028
Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2023-2028
Table 131 Forecast Consumer Foodservice through Leisure: Units/Outlets 2023-2028
Table 132 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2023-2028
Table 133 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2023-2028
Table 134 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2023-2028
Table 135 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2023-2028
Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2023-2028
Table 137 Forecast Consumer Foodservice through Retail: Units/Outlets 2023-2028
Table 138 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2023-2028
Table 139 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2023-2028
Table 140 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2023-2028
Table 141 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2023-2028
Table 142 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2023-2028
Table 143 Forecast Consumer Foodservice through Lodging: Units/Outlets 2023-2028
Table 144 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2023-2028
Table 145 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2023-2028
Table 146 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2023-2028
Table 147 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2023-2028
Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2023-2028
Table 149 Forecast Consumer Foodservice through Travel: Units/Outlets 2023-2028
Table 150 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2023-2028
Table 151 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2023-2028
Table 152 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2023-2028
Table 153 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2023-2028
Table 154 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2023-2028


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