Laundry Care in Iran

January 2017 | 21 pages | ID: LDF02410668EN
Euromonitor International Ltd

Abstracts

Laundry care continued to be strongly influenced by standard powder detergents, which had a 55% value share in 2016. Consumption of other product types such as liquid detergents, carpet cleaners and stain removers remained very low as these items still have very low consumer awareness and their penetration remains much lower than standard powder detergents. Due to economic stagnation and decline in purchasing power, fewer consumers were able to diversify their consumption pattern from basic offe...

Euromonitor International's Laundry Care in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Laundry Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Household Possession of Washing Machines 2011-2016
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2011-2016
  Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
  Table 4 Sales of Laundry Aids by Category: Value 2011-2016
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
  Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
  Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
  Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
  Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Henkel Pakvash Pjsc in Home Care (iran)
Strategic Direction
Key Facts
  Summary 1 Henkel Pakvash Pjsc: Key Facts
Competitive Positioning
  Summary 2 Henkel Pakvash PJSC: Competitive Position 2016
Pakshoo Co in Home Care (iran)
Strategic Direction
Key Facts
  Summary 3 Pakshoo Co: Key Facts
Competitive Positioning
  Summary 4 Pakshoo Co: Competitive Position 2016
Executive Summary
Low Base in Most Home Care Categories Remains the Main Growth Driver
Decline in Purchasing Power Due To Economic Stagnation Hampers Growth in 2016
Domestically Produced Products Dominate Sales
Rapid Expansion of Modern Grocery Channels Plays A Key Role in the Development of Home Care
Healthy Growth Is Predicted in the Forecast Period If Political/economic Situation Improves
Market Indicators
  Table 16 Households 2011-2016
Market Data
  Table 17 Sales of Home Care by Category: Value 2011-2016
  Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 19 NBO Company Shares of Home Care: % Value 2012-2016
  Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 21 Distribution of Home Care by Format: % Value 2011-2016
  Table 22 Distribution of Home Care by Format and Category: % Value 2016
  Table 23 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 24 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
  Summary 5 Research Sources