Cat Food in the Philippines

Dry cat food continued to post a stronger performance in terms of volume and current value sales compared to its wet counterpart in 2010. A shift in preference amongst feline owners – from wet to dry cat food – can be attributed to several factors, including wider brand and flavour choices, more affordable pricing, better availability in various distribution channels and the fact that dry cat food is easier to clean up after the animals eat. This trend is expected to remain throughout 2011.

Euromonitor International's Cat Food in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Cat Food by Price Platform, Cat Treats and Mixers, Dog Food by Price Platform, Dog Treats and Mixers, Dry Cat Food, Dry Dog and Cat Food, Dry Dog Food, Economy Dog and Cat Food, Mid-Priced Dog and Cat Food, Non-Therapeutic Dog and Cat Food, Premium Dog and Cat Food, Therapeutic Dog and Cat Food, Wet Cat Food, Wet Dog and Cat Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cat Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

CAT FOOD IN THE PHILIPPINES

Euromonitor International
November 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Cat Owning Households: % Analysis 2006-2011
Table 2 Cat Population 2006-2011
Table 3 Cat Food Prepared vs Non-prepared Gap: % Analysis 2006-2011
Category Data
Summary 1 Cat Food by Price Band 2010
Table 4 Sales of Cat Food by Category: Volume 2006-2011
Table 5 Sales of Cat Food by Category: Value 2006-2011
Table 6 Sales of Cat Food by Category: % Volume Growth 2006-2011
Table 7 Sales of Cat Food by Category: % Value Growth 2006-2011
Table 8 Sales of Premium Cat Food by Category: Value 2006-2011
Table 9 Cat Food Company Shares 2006-2010
Table 10 Cat Food Brand Shares 2007-2010
Table 11 Forecast Sales of Cat Food by Category: Volume 2011-2016
Table 12 Forecast Sales of Cat Food by Category: Value 2011-2016
Table 13 Forecast Sales of Cat Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Sales of Cat Food by Category: % Value Growth 2011-2016
Executive Summary
Economic Recovery Results in Robust Volume and Value Growth
Pet Humanisation Trend Increases Demand for Specialised Products
Mars Philippines Maintains Its Lead in Pet Care
Pet Shops Becomes A Preferred Distribution Channel
Stable Growth Is Expected in Pet Care Over the Forecast Period
Key Trends and Developments
New Demographic Segments Boost Pet Ownership
Players Utilise Targeted Advertising and Marketing Campaigns
Higher Demand for Premium Products and Services Due To Pet Humanisation
Health and Wellness Trend Strengthens in Pet Care
Availability of Small Pack Sizes Improves Pet Food Consumption
Market Indicators
Table 15 Pet Populations 2006-2011
Market Data
Table 16 Sales of Pet Care by Category: Volume 2006-2011
Table 17 Sales of Pet Care by Category: Value 2006-2011
Table 18 Sales of Pet Care by Category: % Volume Growth 2006-2011
Table 19 Sales of Pet Care by Category: % Value Growth 2006-2011
Table 20 Pet Food Company Shares 2006-2010
Table 21 Pet Food Brand Shares 2007-2010
Table 22 Dog and Cat Food Company Shares 2006-2010
Table 23 Dog and Cat Food Brand Shares 2007-2010
Table 24 Penetration of Private Label by Category 2006-2010
Table 25 Sales of Dog and Cat Food by Distribution Format: % Analysis 2006-2011
Table 26 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2011
Table 27 Sales of Pet Care by Distribution Format: % Analysis 2006-2011
Table 28 Sales of Pet Care by Category and Distribution Format: % Analysis 2011
Table 29 Forecast Sales of Pet Care by Category: Volume 2011-2016
Table 30 Forecast Sales of Pet Care by Category: Value 2011-2016
Table 31 Forecast Sales of Pet Care by Category: % Volume Growth 2011-2016
Table 32 Forecast Sales of Pet Care by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 2 Research Sources Skip to top