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Top Five Global Broadcast Media Companies: Performance, Strategies, and Competitive Analysis, September 2013

September 2013 | 148 pages | ID: TDE06302342EN
Lucintel

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Lucintel observes fragmentation of the global broadcast media industry, competitive landscape, and corporate and marketing strategies adopted by the top five global media broadcast companies as some of these factors have significantly impacted the broadcast media industry dynamics. The global media broadcast market is estimated to reach $597.62 billion by 2017 with a good growth over the next five years (2012-2017). Lucintel, a leading global management consulting and market research firm, has analyzed the top five global broadcast media companies and offers its findings in a comprehensive research report in “Top Five Global Broadcast Media Companies: Performance, Strategies, and Competitive Analysis”.

The competitive landscape of the global broadcast media market has had fluctuations over the last couple of years which has affected the top five companies. The global broadcast media industry is highly fragmented with top three and top five players accounting for approximately 16.5% and 22.8% respectively in 2011. ROW (Rest of World) and APAC (Asia Pacific) emerged as the most growth potential regions during 2006-2011, driven by growth in broadcast media.

Lucintel found that the average gross profit and net profit of the global broadcast media industry were quite high in 2011. Revenue is generated through advertising and subscription services on the internet, cable, and satellite. A combination of factors, such as income level, changing lifestyle, advertiser spending, technological changes, and government regulations significantly impact the industry dynamics. Following are the top five companies of the global broadcast media industry:
  • Comcast
  • DIRECTV
  • Walt Disney
  • News Corporation
  • Time Warner

    This discussion is limited to a comparative analysis of the subject companies along with their respective company overviews, their geographic footprints, financial metrics, market definition and scope, market performance, market strategies and corporate cultures, business structure, and SWOT analysis.

    The data and analysis found in this report can be utilized for a variety of functional business reasons, including: Business Development, Strategic Planning, Determination of Market Size and Trends, Competitive Analysis, Investment Decisions, and Joint Product Development. This report will save hundreds of hours of your own personal research time and will significantly benefit you in expanding your business opportunities in top five global broadcast media. In today’s chaotic economy, you need every advantage that you can find to keep ahead in your business

    Features of This Report:

    In Lucintel's newest competitive research study on the world's top five global broadcast media, we have thoroughly profiled following five companies with detailed competitive assessments:

    Top Five Global Broadcast Media Companies: Performance, Strategies, and Competitive Analysis
  • Comcast
  • DIRECTV
  • Walt Disney
  • News Corporation
  • Time Warner

    The detailed analysis of each company offers a critical view into key strategic areas, including:
  • Company overview
  • Benchmarking (financial & market)
  • SWOT analysis
  • Product positioning
  • Marketing strategy and tactics
  • Corporate strategy

    To make any investment, business or strategic decisions, you need adequate and timely information. This market report fulfills this core need. This is an indispensable reference guide for industry executives who are dealing global broadcast media. Some of the features of this multiclient market intelligence report are:
    • Market size estimates in terms of (US $) value by segments of the global broadcast media.
    • Regional analysis: global broadcast media breakdown by key regions (e.g., North America, Europe, APAC and ROW)
    • Market trends, drivers and forecasts
    • Competitive benchmarking of each players against their financial & market strength
    • Global and regional market share estimates for the top players
    • Product line overview and positioning of top players
    • SWOT analysis of the leaders
    • Marketing strategy and tactics
    • Corporate strategy
  • 1. EXECUTIVE SUMMARY

    2. MARKET DEFINITION AND SCOPE

    3. MARKET OPPORTUNITY

    4. COMPETITIVE BENCHMARKING (FINANCIAL AND MARKET)

    Company Profile on Following Parameters
    Company Overview
    Benchmarking (Financial & Market)
    SWOT Analysis
    Product Positioning Marketing Strategy and Tactics
    Corporate Strategy

    5. COMPANY PROFILE ON COMCAST CORPORATION

    6. COMPANY PROFILE ON DIRECTV

    7. COMPANY PROFILE ON HERO NEWS CORPORATION

    8. COMPANY PROFILE ON THE WALT DISNEY COMPANY

    9. COMPANY PROFILE ON TIME WARNER INC.

    LIST OF FIGURES AND CHARTS

    CHAPTER 3. MARKET OPPORTUNITY

      Figure 3.1: Supply broadcast media industry
      Figure 3.2: Global broadcast media industry annual trend 2006-2011 (US $B)
      Figure 3.3: Global broadcast media industry regional trend 2006-2011 (US $B)
      Figure 3.4: Global broadcast media industry regional trend 2006-2011 (%)
      Figure 3.5: Global broadcast media industry segment trend 2006-2011 (US $B)
      Figure 3.6: Global broadcast media industry segment trend 2006-2011 (%)
      Figure 3.7: Global broadcast media industry opportunity by region
      Figure 3.8: Global broadcast media industry opportunity by segment

    CHAPTER 4.COMPETITIVE BENCHMARKING (FINANCIAL AND MARKET)

      Figure 4.1: Top five global broadcast media industry – financial benchmarking
      Figure 4.2: Global broadcast media industry gross profit and net profit analysis – 2011
      Figure 4.3: Financial analysis – growth leadership quadrant (2011)
      Figure 4.4: Market share of top players 2006
      Figure 4.5: Market share of top players 2011
      Figure 4.6: 2006 Market share analysis
      Figure 4.7: 2011 Market share analysis
      Figure 4.8: Global market share analysis 2011
      Figure 4.9: Global market fragmentation 2011
      Figure 4.10: Market value North America (US $B)
      Figure 4.11: Market value Europe (US $B)
      Figure 4.12: Market value Asia Pacific (US $B)
      Figure 4.13: Market value ROW (US $B)
      Figure 4.14: Regional revenue evaluation 2011 (US $M)
      Figure 4.15: Regional revenue evaluation 2011 (%)
      Figure 4.16: North American revenue trend for top players 2007-2011 (US $B)
      Figure 4.17: Europe revenue trend for top players 2007-2011 (US $B)
      Figure 4.18: Asia Pacific revenue trend for top players 2007-2011 (US $B)
      Figure 4.19: Row revenue trend for top players 2007-2011 (US $B)
      Figure 4.20: Lucintel triad - top five major players

    CHAPTER 5. COMPANY PROFILE OF COMCAST CORPORATION

      Figure 5.1: Comcast Corporation’s revenue by business structure 2011
      Figure 5.2: Lucintel Triad –Comcast Corporation
      Figure 5.3: Financial benchmarking Comcast Corporation against top three and top five industry players’ average
      Figure 5.4: Financial benchmarking of Comcast Corporation against Top Five best
      Figure 5.5: Global industry revenue trend Vs Comcast Corporation (2007-2011) in US $B
      Figure 5.6: Global market share trend for Comcast Corporation (2007-2011) in (%)
      Figure 5.7: North American industry revenue trend Vs Comcast Corporation 2007-2011 in (US $B)
      Figure 5.8: European industry revenue trend Vs Comcast Corporation 2007-2011 in (US $B)
      Figure 5.9: APAC industry revenue trend Vs Comcast Corporation 2007-2011 in (US$B)
      Figure 5.10: ROW industry revenue trend Vs Comcast Corporation 2007-2011 in (US $B)
      Figure 5.11: North American market share trend Vs. Comcast Corporation 2007-2011 in (%)
      Figure 5.12: European market share trend Vs Comcast Corporation 2007-2011 in (%)
      Figure 5.13: APAC market share trend Vs Comcast Corporation 2007-2011 in (%)
      Figure 5.14: ROW market share trend Vs Comcast Corporation 2007-2011 in (%)
      Figure 5.15: Comcast Corporation trend in R&D expenses 2007-2011 US $M
      Figure 5.16: Comcast Corporation trend R&D expenses percentage of total sales in (U$M)
      Figure 5.17: Comparison of Comcast Corporation expenditure vs top three & top five players average 2011 (%)
      Figure 5.18: Comcast Corporation productivity 2007-2011 (US $M)
      Figure 5.19: Comcast Corporation fixed asset value 2007-2011 (US $M)
      Figure 5.20: Strategic execution

    CHAPTER 6. COMPANY PROFILE OF DIRECTV

      Figure 6.1: DIRECTV revenue by business structure 2011
      Figure 6.2: Lucintel triad - DIRECTV
      Figure 6.3: Financial benchmarking of DIRECTV against top three and top five industry players’ average
      Figure 6.4: Financial benchmarking of DIRECTV against Top five best
      Figure 6.5: Global industry revenue trend Vs Davidson Inc. (2007-2011) in (US $B)
      Figure 6.6: Global market share trend for. DIRECTV (2007-2011) in (%)
      Figure 6.7: North American industry revenue trend Vs. DIRECTV 2007-2011 in (US $B)
      Figure 6.8: European industry revenue trend Vs DIRECTV 2007-2011 in (US $B)
      Figure 6.9: APAC industry revenue trend Vs DIRECTV 2007-2011 in (US $B)
      Figure 6.10: ROW industry revenue trend Vs DIRECTV 2007-2011 in (US $B)
      Figure 6.11: North American market share trend Vs DIRECTV 2007-2011 in (%)
      Figure 6.12: European market share trend Vs DIRECTV 2007-2011 in (%)
      Figure 6.13: APAC market share trend Vs DIRECTV 2007-2011 in (%)
      Figure 6.14: ROW market share trend Vs. DIRECTV 2007-2011 in (%)
      Figure 6.15: DIRECTV trend in R&D expenses 2007-2011 in (%)
      Figure 6.16: DIRECTV trend in R&D expenses percentage of total sales (US $B)
      Figure 6.17: Comparison of DIRECTV R&D expenditure vs top three & top five players average 2011 (%)
      Figure 6.18: DIRECTV productivity 2007-2011 in (US $M)
      Figure 6.19: DIRECTV fixed asset value 2007-2011 in (US $M)
      Figure 6.20: Strategic execution

    CHAPTER 7. COMPANY PROFILE OF NEWS CORPORATION

      Figure 7.1: News Corporation revenue by business structure 2011
      Figure 7.2: Lucintel triad –News Corporation
      Figure 7.3: Financial benchmarking of News Corporation against top three and top five industry players’ average
      Figure 7.4: Financial benchmarking of News Corporation against Top five best
      Figure 7.5: Global industry revenue trend Vs News Corporation (2007-2011) in (US $B)
      Figure 7.6: Global market share trend for News Corporation (2007-2011) in (%)
      Figure 7.7: North American industry revenue trend Vs News Corporation (2007-2011) in (US $B)
      Figure 7.8: European industry revenue trend Vs. News Corporation (2007-2011) in (US$B)
      Figure 7.9: APAC industry revenue trend Vs News Corporation (2007-2011) in (US $B)
      Figure 7.10: ROW industry revenue trend Vs News Corporation (2007-2011) in (US $B)
      Figure 7.11: North American market share trend Vs News Corporation (2007-2011) in (%)
      Figure 7.12: European market share trend Vs News Corporation (2007-2011) in (%)
      Figure 7.13: APAC market share trend Vs News Corporation (2007-2011) in (%)
      Figure 7.14: ROW market share trend Vs News Corporation (2007-2011) in (%)
      Figure 7.15: News Corporation trend in R&D expenses 2007-2011 in US $B
      Figure 7.16: News Corporation trend in R&D expenses percentage of total sales (%)
      Figure 7.17: Comparison of News Corporation R&D expenditure vs top three & top five players average 2011
      Figure 7.18: News Corporation productivity 2007-2011 in (US $M)
      Figure 7.19: News Corporation SPA fixed asset value 2007-2011 in (US $M)
      Figure 7.20: Strategic execution

    CHAPTER 8. COMPANY PROFILE OF THE WALT DISNEY COMPANY

      Figure 8.1: The Walt Disney Company revenue by business structure 2011
      Figure 8.2: Lucintel triad –The Walt Disney Company
      Figure 8.3: Financial benchmarking of The Walt Disney Company against top three and top five industry players’ average
      Figure 8.4: Financial benchmarking of The Walt Disney Company against Top five best

    15

      Figure 8.5: Global industry revenue trend Vs The Walt Disney Company (2007-2011) in (US $B)
      Figure 8.6: Global market share trend for The Walt Disney Company (2007-2011) in (%)
      Figure 8.7: North American industry revenue trend Vs. The Walt Disney Company (2007- 2011) in (US $B)
      Figure 8.8: European industry revenue trend Vs The Walt Disney Company (2007-2011) in (US $B)
      Figure 8.9: APAC industry revenue trend Vs.The Walt Disney Company (2007-2011) in (US $B)
      Figure 8.10: ROW industry revenue trend Vs The Walt Disney Company (2007-2011) in (US $B)
      Figure 8.11: North American market share trend Vs The Walt Disney Company 2007- 2011) in (%)
      Figure 8.12: European market share trend Vs The Walt Disney Company (2007-2011) in (%)
      Figure 8.13: APAC market share trend Vs The Walt Disney Company (2007-2011) in (%)
      Figure 8.14: ROW market share trend Vs The Walt Disney Company (2007-2011) in (%)
      Figure 8.15: The Walt Disney Company trend in R&D expenses 2007-2011 in US $B
      Figure 8.16: The Walt Disney Company trend in R&D expenses percentage of total sales (%)
      Figure 8.17: Comparison of The Walt Disney Company R&D expenditure vs top three & top five players average 2011 (%)
      Figure 8.18: The Walt Disney Company productivity 2007-2011 in (US $M)
      Figure 8.19: The Walt Disney Company fixed asset value 2007-2011 in (US $M)
      Figure 8.20: Strategic execution

    CHAPTER 9. COMPANY PROFILE OF TIME WARNER INC.

      Figure 9.1: Time Warner Inc. revenue by business structure 2011
      Figure 9.2: Lucintel triad –Time Warner Inc.
      Figure 9.3: Financial benchmarking of Time Warner Inc. against top three and top five industry players’ average
      Figure 9.4: Financial benchmarking of Time Warner Inc. against Top five best
      Figure 9.5: Global industry revenue trend Vs Time Warner Inc. (2007-2011) in (US $B)
      Figure 9.6: Global market share trend for. Time Warner Inc. (2007-2011) in (%)
      Figure 9.7: North American industry revenue trend Vs Time Warner Inc. (2007-2011) in (US $B)
      Figure 9.8: European industry revenue trend Vs. Time Warner Inc. (2007-2011) in (US$B)
      Figure 9.9: APAC industry revenue trend Vs Time Warner Inc. (2007-2011) in (US $B)
      Figure 9.10: ROW industry revenue trend Vs. Time Warner Inc. (2007-2011) in (US $B)
      Figure 9.11: North American market share trend Vs Time Warner Inc. (2007-2011) in (%)
      Figure 9.12: European market share trend Vs. Time Warner Inc.2007-2011) in (%)
      Figure 9.13: APAC market share trend Vs Time Warner Inc. (2007-2011) in (%)
      Figure 9.14: ROW market share trend Vs Time Warner Inc. (2007-2011) in (%)
      Figure 9.15: Time Warner Inc. trend in R&D expenses 2007-2011 in US $B
      Figure 9.16: Time Warner Inc. trend in R&D expenses percentage of total sales (%)
      Figure 9.17: Comparison of Time Warner Inc.R&D expenditure vs top three & top five players average 2011(%)
      Figure 9.18: Time Warner Inc. productivity 2007-2011 in (US $M)
      Figure 9.19: Time Warner Inc. fixed asset value 2007-2011 in (US $M)
      Figure 9.20: Strategic execution

    LIST OF TABLES

    CHAPTER 3. MARKET OPPORTUNITY

      Table 3.1: Industry parameters of global broadcast media industry
      Table 3.2: Relative market attractiveness by region
      Table 3.3: Regional revenue growth rate
      Table 3.4: Segment revenue growth rate

    CHAPTER 4. COMPETITIVE BENCHMARKING (FINANCIAL AND MARKET)

      Table 4.1: Financial benchmarking of top five global broadcast media manufacturers
      Table 4.2: Key financial parameters for top five global broadcast media manufacturers
      Table 4.3: Regional revenue (US $M)
      Table 4.4: Regional revenue (%)
      Table 4.5: Competitors based on markets served
      Table 4.6: Lucintel triad - Top five major players

    CHAPTER 5. COMPANY PROFILE OF COMCAST CORPORATION

      Table 5.1: Market served –Comcast Corporation
      Table 5.2: Lucintel triad –.Comcast Corporation
      Table 5.3: Financial Benchmarking of Comcast Corporation against best and against Top three and Top five industry players’ average
      Table 5.4: Strategic execution – product positioning by segment
      Table 5.5: Strategic execution – perceived customer value / quality
      Table 5.6: Strategic execution – promotion / communications
      Table 5.7: Strategic execution – product distribution by region

    CHAPTER 6. COMPANY PROFILE OF DIRECTV

      Table 6.1: Market served –DIRECTV
      Table 6.2: Lucintel triad –DIRECTV
      Table 6.3: Financial benchmarking of. DIRECTV against best and against Top three and Top five industry players average
      Table 6.4: Strategic execution – product positioning by segment
      Table 6.5: Strategic execution – perceived customer value / quality
      Table 6.6: Strategic execution – promotion / communications
      Table 6.7: Strategic execution – product distribution by region

    CHAPTER 7. COMPANY PROFILE OF NEWS CORPORATION

      Table 7.1: Market served - News Corporation
      Table 7.2: Lucintel triad –News Corporation
      Table 7.3: Financial benchmarking of News Corporation against best and against Top three and Top five industry players’ average
      Table 7.4: Strategic execution – product positioning by segment
      Table 7.5: Strategic execution – perceived customer value / quality
      Table 7.6: Strategic execution – promotion / communications
      Table 7.7: Strategic execution – product distribution by region

    CHAPTER 8. COMPANY PROFILE OF THE WALT DISNEY COMPANY

      Table 8.1: Market served –The Walt Disney Company
      Table 8.2: Lucintel triad –The Walt Disney Company
      Table 8.3: Financial Benchmarking of The Walt Disney Company against best and against Top three and top five industry players’ average
      Table 8.4: Strategic execution – product positioning by segment
      Table 8.5: Strategic execution – perceived customer value / quality
      Table 8.6: Strategic execution – promotion / communications
      Table 8.7: Strategic execution – product distribution by region

    CHAPTER 9. COMPANY PROFILE OF TIME WARNER INC.

      Table 9.1: Markets served –Time Warner Inc.
      Table 9.2: Lucintel triad –Time Warner Inc.
      Table 9.3: Financial Benchmarking of Time Warner Inc. against best and against Top three and top five industry players’ average
      Table 9.4: Strategic execution – product positioning by segment
      Table 9.5: Strategic execution – perceived customer value / quality
      Table 9.6: Strategic execution – promotion / communications
      Table 9.7: Strategic execution – product distribution by region


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