Home Video in South Korea

July 2023 | 22 pages | ID: H0E48ECF70FEN
Euromonitor International Ltd

Abstracts

After two years of strong retail volume growth in 2020 and 2021 in a pandemic-fuelled surge, sales of televisions declined in 2022, and this is set to continue in 2023, as consumer demand was brought forward and demand is now waning as replacements are not yet necessary. In addition, geopolitical and economic uncertainties, such as the war in Ukraine, and surging raw materials prices and production costs, added to consumers’ concerns about spending, which negatively impacted sales of televisions...

Euromonitor International's Home Video in South Korea report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Video market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

HOME VIDEO IN SOUTH KOREA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales of televisions decline after previous surge and economic/geopolitical concerns
LG and Samsung exit the production of LCD panels for televisions to focus on OLED
LG launches a new portable TV to tap into the expanding number of campers
PROSPECTS AND OPPORTUNITIES
The shift from LCD to OLED set to continue as OLED prices expected to fall
Larger televisions expected to remain a major trend
“Lifestyle TVs” to remain a key concept, aiming to appeal to younger consumers
CATEGORY DATA
Table 1 Sales of Home Video by Category: Volume 2018-2023
Table 2 Sales of Home Video by Category: Value 2018-2023
Table 3 Sales of Home Video by Category: % Volume Growth 2018-2023
Table 4 Sales of Home Video by Category: % Value Growth 2018-2023
Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 6 NBO Company Shares of Home Video: % Volume 2019-2023
Table 7 LBN Brand Shares of Home Video: % Volume 2020-2023
Table 8 Distribution of Home Video by Channel: % Volume 2018-2023
Table 9 Forecast Sales of Home Video by Category: Volume 2023-2028
Table 10 Forecast Sales of Home Video by Category: Value 2023-2028
Table 11 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
Table 13 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
CONSUMER ELECTRONICS IN SOUTH KOREA
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 15 Sales of Consumer Electronics by Category: Value 2018-2023
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources