The USA Consumer Footfall and Expenditure In Foodservice Channels

Synopsis

• This brief is based on primary surveys conducted by Canadean accessing its B2C panels of the US foodservice consumers. The opinions and forward looking statements of 3,100 consumers are captured in our survey
• The geographical scope of the research is the US– drawing on the activity and expectations of consumers across different foodservice channels
• The brief provides snapshots of frequency of footfall and average expenditure on food across different foodservice channels
• Key topics covered in this brief include information categorized by foodservice channels and consumers’ age, gender, annual income and children in household.

Summary

“The US Consumer Footfall and Expenditure in Foodservice Channels” is a new survey brief by Canadean that analyzes consumer footfall across the US foodservice channels, and explores how consumer expenditure across different foodservice channels have changed in 2011. The brief also provides definitive analysis of information categorized by consumers’ age, gender, annual income and children in household. The research source in this brief is based on an extensive survey between June and October 2011 taken by 3,100 consumers of various age and income groups within the US.

Scope

The brief features the opinions of consumers related to the following:

• Consumer footfall across different foodservice channels
• Foodservice channels that drive consumer expenditure

Reasons To Buy

• Formulate effective sales and marketing strategies by identifying consumer expenditure on foodservice channels
• Better promote your business by aligning capabilities and business practices with consumer behavior across different age groups and gender
• Benchmark your market understanding of consumer requirements across different income categories

Key Highlights

• A total of 47% of respondents had visited ‘fast food restaurants’ more than three times a month - the highest among any channel, of which 10% claim to have paid more than 10 visits in a month.
• Channels including ‘restaurants with table service’, ‘sports stadiums, arenas or exhibition venues’ and ‘fast food restaurants’ emerge to be the top three popular choices of consumers.

Contents

1 INTRODUCTION

1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
  1.3.1 Introduction
  1.3.2 Large scale, international, program of online consumer surveys
  1.3.3 Nationally Representative results (age, gender)
  1.3.4 Data analysis and report writing

2 CONSUMER FOOTFALL BY FOODSERVICE CHANNEL

2.1 Consumer Footfall: Foodservice Channel Comparison by Visit
  2.1.1 Range of visit
  2.1.2 Average number of visits
2.2 Consumer Footfall: Foodservice Channel Comparison by Gender
2.3 Consumer Footfall: Foodservice Channel Comparison by Age Group
2.4 Consumer Footfall: Foodservice Channel Comparison by Children in Household
2.5 Consumer Footfall: Foodservice Channel Comparison by Annual Income

3 CONSUMER FOODSERVICE EXPENDITURE

3.1 Expenditure on Food by Channel
  3.1.1 Range of expenditure
  3.1.2 Average expenditure per month
3.2 Expenditure on Foodservice Channels: Comparison by Gender
3.3 Expenditure on Foodservice Channels: Comparison by Age Group
3.4 Expenditure on Foodservice Channels: Comparison by Children in Household
3.5 Expenditure on Foodservice Channels: Comparison by Annual Income

4 APPENDIX

4.1 About Canadean
4.2 Disclaimer

LIST OF TABLES

Table 1: Consumer Footfall: Channel Comparison (%), 2011
Table 2: Consumer Footfall: Channel Comparison (Average Visits per Month), 2011
Table 3: Consumer Footfall: Gender (Average Visits per Month), 2011
Table 4: Consumer Footfall: Channel Comparison by Age Group (Average Visits per Month), 2011
Table 5: Consumer Footfall: Comparison by Children in Household (Average Visits per Month), 2011
Table 6: Consumer Footfall: Channel Comparison by Annual Income (Average Visits per Month), 2011
Table 7: Expenditure on Foodservice Channels (%), 2011
Table 8: Average Expenditure on Foodservice Channels (US$), 2011
Table 9: Expenditure on Foodservice Channels: Comparison by Gender (US$), 2011
Table 10: Expenditure on Foodservice Channels: Comparison by Age Group (US$), 2011
Table 11: Expenditure on Foodservice Channels: Comparison by Children in Household (US$), 2011
Table 12: Expenditure on Foodservice Channels: Comparison by Annual Income (US$), 2011

LIST OF FIGURES

Figure 1: Consumer Footfall: Channel Comparison (Average Visits per Month), 2011
Figure 2: Consumer Footfall: Top Channels by Age Group, 2011
Figure 3: Consumer Footfall: Top Channels by Annual Income, 2011
Figure 4: Expenditure on Foodservice Channels (%), 2011
Figure 5: Average Expenditure on Foodservice Channels (US$), 2011
Figure 6: Expenditure on Foodservice Channels: Top Three by Age Groups, 2011
Figure 7: Expenditure on Foodservice Channels: Top Three by Annual Income, 2011 Skip to top