Synopsis
Summary
“CEO Opinions on Future Investment in Marketing and Sales Technology by Suppliers in the Global Hotel Industry: Survey Snapshot” is a new report by Timetric that analyzes C-level executives responses to understand the future investment areas on marketing and sales technology are set to change in 2012–2013. This report also examines the investment by suppliers in marketing and sales technology in the global hotel industry. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.
Scope
The report features the opinions of global hotel industry respondents related to the following:
Reasons To Buy
Identify the future investment in marketing and sales technology by suppliers in the global hotel industry
- This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 70 C-level industry executives have been captured in our in-depth survey
- The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior procurement and marketing decision makers and leading supplier organizations
- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East
- The report covers data on future investment in marketing and sales technology by suppliers in the global hotel industry
Summary
“CEO Opinions on Future Investment in Marketing and Sales Technology by Suppliers in the Global Hotel Industry: Survey Snapshot” is a new report by Timetric that analyzes C-level executives responses to understand the future investment areas on marketing and sales technology are set to change in 2012–2013. This report also examines the investment by suppliers in marketing and sales technology in the global hotel industry. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.
Scope
The report features the opinions of global hotel industry respondents related to the following:
- Future investment in marketing and sales technology
Reasons To Buy
Identify the future investment in marketing and sales technology by suppliers in the global hotel industry
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Hotel Industry C-level Survey Respondents
2 FUTURE INVESTMENT IN MARKETING AND SALES TECHNOLOGY
3 APPENDIX
3.1 Full Survey Results
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 Disclaimer
LIST OF TABLES
Table 1: Total Global Hotel Industry Survey: C-level Respondents by Company Type, 2012
Table 2: Planned Investment in Marketing and Sales Technology by Suppliers (%), 2012
Table 3: Survey Results – Closed Questions
LIST OF FIGURES
Figure 1: Planned Investment in Marketing and Sales Technology by Suppliers (%), 2012
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Hotel Industry C-level Survey Respondents
2 FUTURE INVESTMENT IN MARKETING AND SALES TECHNOLOGY
3 APPENDIX
3.1 Full Survey Results
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 Disclaimer
LIST OF TABLES
Table 1: Total Global Hotel Industry Survey: C-level Respondents by Company Type, 2012
Table 2: Planned Investment in Marketing and Sales Technology by Suppliers (%), 2012
Table 3: Survey Results – Closed Questions
LIST OF FIGURES
Figure 1: Planned Investment in Marketing and Sales Technology by Suppliers (%), 2012
