Vroom & Dreesmann BV in Consumer Foodservice (Netherlands)

August 2014 | 2 pages | ID: V6FE179912AEN
Euromonitor International Ltd

Abstracts

Vroom & Dreesmann BV plans a significant strategic repositioning of its La Place self-service cafeterias. The management board of La Place wants to compete with grocery retailers and does not only want to cater to consumers who consume products when they sit down in La Place restaurants. A significant selection of products which can be taken home will be launched. Besides the take home range the restaurant will also be repositioned to improve its function as a meeting point for its guests. At...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Consumer Foodservice market;
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Contents

Strategic Direction
Key Facts
Summary 1 Vroom & Dreesmann BV: Key Facts
Company Background
Competitive Positioning
Summary 2 Vroom & Dreesmann BV: Competitive Position 2013