Risma (Accor Maroc) in Consumer Foodservice (Morocco)

August 2014 | 2 pages | ID: R3DAEF2F2ADEN
Euromonitor International Ltd

Abstracts

After several years implementing an intensive development strategy that included opening its latest Sofitel hotels in Morocco (Sofitel Thalassa Agadir and Sofitel Casablanca), Risma entered a new era concentrating on opening entry-level hotels, such as Ibis Budget. These hotels are less capital intensive than mid-range and upper-end hotels, and require less time to reach their break-even points, meaning that their impact on Risma’s profitability will not be significant over the first years...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Risma (Accor Maroc): Key Facts
Summary 2 Risma (Accor Morocco): Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 3 Risma (Accor Maroc) Competitive Position 2013