McDonald's France SA in Consumer Foodservice (France)

May 2017 | 3 pages | ID: M4366434627EN
Euromonitor International Ltd

Abstracts

Impacted by negative economic factors, McDonald’s France SA is facing slowdown activity compared to the review period. The group is aware that the reasons for its difficulties in the US and in China are now also appearing in France. New types of chained burger fast food are entering France, such as Five Guys and Burger King, shaping a new competitive landscape. Furthermore, Latin American fast food is experiencing a good performance in France. The company’s strategy over the forecast period will...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 McDonald's France SA: Key Facts
  Summary 2 McDonald's France SA: Operational Indicators
Suppliers
Competitive Positioning
  Summary 3 McDonald's France SA: Competitive Position 2016