Tupperware Tunisie in Retailing (Tunisia)

May 2013 | 2 pages | ID: T9B5F126596EN
Euromonitor International Ltd

Abstracts

Tupperware will strengthen its presence through increasing the number of its representatives and through more efficient sales training for its staff. More importantly, the company will continue organizing events such as parties to prepare cakes, meals and pastries in order to show how the products can be used and to encourage women to purchase them. Promotional campaigns and gifts will also be a key marketing strategy for the company.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning."

Contents

Strategic Direction
Key Facts
Summary 1 Tupperware Tunisie: Key Facts
Summary 2 Tupperware Tunisie: Operational Indicators
Internet Strategy
Company Background
Competitive Positioning
Summary 3 Tupperware Tunisie: Competitive Position 2012