Retailing in Thailand
Retailing current value sales in Thailand fell for the second year in a row during 2021, with the rate of decline accelerating into double digits. Having seen very few cases of COVID-19 during 2020, its incidence soared during mid-2021, leading to a new lockdown in July 2021 (the first was in 2020). This led to the closure of non-essential retail outlets, such as department stores and variety stores, for an extended period. However, retailing current value sales were supported to an extent by an...
Euromonitor International's Retailing in Thailand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Retailing in Thailand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
RETAILING IN THAILAND
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Restrictions on movement drive surge in e-commerce
Tesco exits Thailand after almost a quarter of a century
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
11.11 or single day
Mid- and end-year sales
Black Friday
Back to School
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail current value sales continue to fall during 2021, as pandemic limits opening hours
Convenience stores adapt to COVID-19 by installing more vending machines
7-Eleven widens its offer to include banking and in-store dining
PROSPECTS AND OPPORTUNITIES
Retail current value sales will not exceed their pre-pandemic peak until 2025
Convenience stores will continue to expand their offer
Convenience stores will increasingly work with online delivery apps
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN THAILAND
2021 DEVELOPMENTS
HYPERMARKETS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value sales have plunged by more than a quarter since the onset of the pandemic
Hypermarkets ramp up online presence
Demand for non-grocery items particularly weak
PROSPECTS AND OPPORTUNITIES
Recovery from COVID-19 sales slump will take several years
Competitive pressure from e-commerce will intensify
Hypermarkets will seek to become destination stores
CHANNEL DATA
Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 82 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 83 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 84 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 85 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Amid a reduction in opening hours due to pandemic restrictions, supermarket current value sales continue to decline
Supermarkets reduce delivery charges in an effort to entice consumers online
Second-placed Talad Lotus changes hands and is renamed Lotus’s
PROSPECTS AND OPPORTUNITIES
Post-pandemic recovery will be sluggish
Fresh food will be a key growth driver
Promotional offers and discounting will become more aggressive
CHANNEL DATA
Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 90 Supermarkets GBO Company Shares: % Value 2017-2021
Table 91 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 92 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 93 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Current value sales plunge by fifth amid tighter pandemic restrictions
Traditional grocery retailers stock more ready meals and frozen foods, as consumers seek to shop closer to home
Government co-payment scheme helps to support demand
PROSPECTS AND OPPORTUNITIES
Supermarkets and convenience store expansion will continue to put pressure on traditional grocery retailers
Online competition will intensify
Traditional grocery retailers will seek to widen their offer
CHANNEL DATA
Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 98 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 99 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 100 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 101 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 102 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic devastates demand, leading to widespread store closures, with tourist areas particularly hard hit
Pandemic leads to an increased emphasis on digital marketing
Luxury brands particularly hard hit by the pandemic
PROSPECTS AND OPPORTUNITIES
Tourism revival will aid recovery in demand
Apparel and footwear specialists will pivot towards an omnichannel model
Marketing will also shift online
CHANNEL DATA
Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lockdown drives double-digit decline in retail current value sales
Lockdown boots demand for computers, TVs and small cooking appliances
IT City benefits from its focus on computers and gaming
PROSPECTS AND OPPORTUNITIES
Stimulus efforts will support a rebound in demand, but e-commerce expansion will put downward pressure on physical store sales
Digital devices will play an ever-more important role in Thai lifestyles
Heightened interest in health and wellness will impact demand for consumer electronics
CHANNEL DATA
Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Drugstores/parapharmacies and chemists/pharmacies fare much better than other health beauty specialist retailers
Leader Watson invests in new technology to improve the customer experience
New Boots app provides consumers with access to online consultations
PROSPECTS AND OPPORTUNITIES
Economic recovery, the normalisation of daily life and revival in tourism will drive recovery
Watsons and Boots will continue to invest in e-commerce, but the shift online will be gradual
Health and wellness trend will outlast the pandemic
CHANNEL DATA
Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 122 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 123 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 124 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 125 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
A stabilising economy helps to support modest rebound in demand
Pandemic restrictions lead players to turn to homeshopping and e-commerce
Unmatched store network makes leader Home Pro more accessible to consumers than most of its rivals
PROSPECTS AND OPPORTUNITIES
Private label set to grow in importance
Increased investment in housing and shrinking household size will boost demand
Consumers will become more comfortable buying online
CHANNEL DATA
Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 134 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 135 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 136 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 137 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 142 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lockdowns, reduced opening hours and economic shock of pandemic hit department stores particularly hard
Department stores seek to assuage consumer concerns regarding COVID-19 contagion
Leader Central Retail Corp seek to compensate for pandemic disruption by driving e-commerce growth
PROSPECTS AND OPPORTUNITIES
Post-pandemic recovery will be sluggish, as many consumers continue to focus on necessities
Struggling to compete on price, department stores will continue to lose value share to specialists
With e-commerce here to stay, department stores will adopt a more omnichannel approach
CHANNEL DATA
Table 144 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 145 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 146 Department Stores GBO Company Shares: % Value 2017-2021
Table 147 Department Stores GBN Brand Shares: % Value 2018-2021
Table 148 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 149 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 150 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Variety store sales have halved since the onset of the pandemic
Fixed-price strategy drove Daiso’s growth pre-pandemic
Premium pricing leaves MUJI particularly vulnerable to pandemic economic shock
PROSPECTS AND OPPORTUNITIES
On-going expansion of e-commerce will weigh on recovery in variety store value sales
Variety stores will pivot towards omnichannel retail
Popularity of Japanese culture among younger consumers could drive revival in MUJI’s value share
CHANNEL DATA
Table 152 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 153 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 154 Variety Stores GBO Company Shares: % Value 2017-2021
Table 155 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 156 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 157 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 158 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN THAILAND
2021 DEVELOPMENTS
DIRECT SELLING IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value sales continue to decline, as many consumers focus on essentials
Leader Amway pivots towards e-commerce but also increases its number of selling partners
Mistine shifts 20% of its value sales online
PROSPECTS AND OPPORTUNITIES
E-commerce will continue to cannibalise direct selling
New product development will focus on health and wellness
Elevated unemployment rate will lead to more Thais to become sales agents
CHANNEL DATA
Table 160 Direct Selling by Category: Value 2016-2021
Table 161 Direct Selling by Category: % Value Growth 2016-2021
Table 162 Direct Selling GBO Company Shares: % Value 2017-2021
Table 163 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 164 Direct Selling Forecasts by Category: Value 2021-2026
Table 165 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slight decline in retail value sales, as pandemic economic shock is largely offset by the positive effect of increased screen time
Homeshopping mainly targets older consumers with health-related products
Investment in outbound sales staff helps RS narrows the gap to leader TV Direct
PROSPECTS AND OPPORTUNITIES
More retailers will utilise homeshopping as they pivot towards an omnichannel strategy
As they seek to attract younger consumers, homeshopping players will pay more attention to social media
Health and wellness offerings will be a key growth driver
CHANNEL DATA
Table 166 Homeshopping by Category: Value 2016-2021
Table 167 Homeshopping by Category: % Value Growth 2016-2021
Table 168 Homeshopping GBO Company Shares: % Value 2017-2021
Table 169 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 170 Homeshopping Forecasts by Category: Value 2021-2026
Table 171 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lockdowns result in significantly reduced footfall at key locations for vending machines
Leader Saha Pathanapibul loses value share due to its focus on train stations and roadside areas
Vending Plus benefits from its focus on such products as facemasks and smartphone chargers
PROSPECTS AND OPPORTUNITIES
Demand will recover as daily life normalises
Convenience stores set to install more vending machines
Contactless payment will increasingly become the norm
CHANNEL DATA
Table 172 Vending by Category: Value 2016-2021
Table 173 Vending by Category: % Value Growth 2016-2021
Table 174 Vending GBO Company Shares: % Value 2017-2021
Table 175 Vending GBN Brand Shares: % Value 2018-2021
Table 176 Vending Forecasts by Category: Value 2021-2026
Table 177 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Restrictions on movement and fear of contagion fire rapid expansion in online sales
Fear of contagion drives grocery shopping online
With more retail chains now offering online shopping, the competitive landscape is fragmenting
PROSPECTS AND OPPORTUNITIES
As local consumers become ever more comfortable shopping online, e-commerce retail current value sales will more than double by 2026
Supply chain improvements will make deliveries faster and cheaper
Foreign players like Lazada will continue to lead
CHANNEL DATA
Table 178 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 179 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 180 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 181 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 182 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 183 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce now accounts for more than half of e-commerce (goods) retail value sales
The proliferation of shopping apps and digital wallets encourages more Thais to use their smartphones to shop online
Digital wallets facilitate online shopping among the unbanked
PROSPECTS AND OPPORTUNITIES
Increased smartphone penetration will underpin rapid growth
Less time spent at home will make consumers more likely to use their smartphone for online shopping
Social media apps will remain an important driver of mobile e-commerce growth
CHANNEL DATA
Table 184 Mobile E-Commerce (Goods): Value 2016-2021
Table 185 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 186 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 187 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic normalises online purchases of food and drink for more consumers
Delivery of online food and drink orders is getter faster
More retailers and manufacturers work with third party marketplaces
PROSPECTS AND OPPORTUNITIES
Convenience, competitive pricing and wide product offer will be key growth drivers
Hybrid working arrangements will boost online grocery shopping
Third-party marketplaces will remain key to growth
CHANNEL DATA
Table 188 Food and Drink E-Commerce: Value 2016-2021
Table 189 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 190 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 191 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Restrictions on movement drive surge in e-commerce
Tesco exits Thailand after almost a quarter of a century
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
11.11 or single day
Mid- and end-year sales
Black Friday
Back to School
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail current value sales continue to fall during 2021, as pandemic limits opening hours
Convenience stores adapt to COVID-19 by installing more vending machines
7-Eleven widens its offer to include banking and in-store dining
PROSPECTS AND OPPORTUNITIES
Retail current value sales will not exceed their pre-pandemic peak until 2025
Convenience stores will continue to expand their offer
Convenience stores will increasingly work with online delivery apps
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DISCOUNTERS IN THAILAND
2021 DEVELOPMENTS
HYPERMARKETS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value sales have plunged by more than a quarter since the onset of the pandemic
Hypermarkets ramp up online presence
Demand for non-grocery items particularly weak
PROSPECTS AND OPPORTUNITIES
Recovery from COVID-19 sales slump will take several years
Competitive pressure from e-commerce will intensify
Hypermarkets will seek to become destination stores
CHANNEL DATA
Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 82 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 83 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 84 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 85 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Amid a reduction in opening hours due to pandemic restrictions, supermarket current value sales continue to decline
Supermarkets reduce delivery charges in an effort to entice consumers online
Second-placed Talad Lotus changes hands and is renamed Lotus’s
PROSPECTS AND OPPORTUNITIES
Post-pandemic recovery will be sluggish
Fresh food will be a key growth driver
Promotional offers and discounting will become more aggressive
CHANNEL DATA
Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 90 Supermarkets GBO Company Shares: % Value 2017-2021
Table 91 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 92 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 93 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Current value sales plunge by fifth amid tighter pandemic restrictions
Traditional grocery retailers stock more ready meals and frozen foods, as consumers seek to shop closer to home
Government co-payment scheme helps to support demand
PROSPECTS AND OPPORTUNITIES
Supermarkets and convenience store expansion will continue to put pressure on traditional grocery retailers
Online competition will intensify
Traditional grocery retailers will seek to widen their offer
CHANNEL DATA
Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 98 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 99 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 100 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 101 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 102 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic devastates demand, leading to widespread store closures, with tourist areas particularly hard hit
Pandemic leads to an increased emphasis on digital marketing
Luxury brands particularly hard hit by the pandemic
PROSPECTS AND OPPORTUNITIES
Tourism revival will aid recovery in demand
Apparel and footwear specialists will pivot towards an omnichannel model
Marketing will also shift online
CHANNEL DATA
Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lockdown drives double-digit decline in retail current value sales
Lockdown boots demand for computers, TVs and small cooking appliances
IT City benefits from its focus on computers and gaming
PROSPECTS AND OPPORTUNITIES
Stimulus efforts will support a rebound in demand, but e-commerce expansion will put downward pressure on physical store sales
Digital devices will play an ever-more important role in Thai lifestyles
Heightened interest in health and wellness will impact demand for consumer electronics
CHANNEL DATA
Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Drugstores/parapharmacies and chemists/pharmacies fare much better than other health beauty specialist retailers
Leader Watson invests in new technology to improve the customer experience
New Boots app provides consumers with access to online consultations
PROSPECTS AND OPPORTUNITIES
Economic recovery, the normalisation of daily life and revival in tourism will drive recovery
Watsons and Boots will continue to invest in e-commerce, but the shift online will be gradual
Health and wellness trend will outlast the pandemic
CHANNEL DATA
Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 122 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 123 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 124 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 125 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
A stabilising economy helps to support modest rebound in demand
Pandemic restrictions lead players to turn to homeshopping and e-commerce
Unmatched store network makes leader Home Pro more accessible to consumers than most of its rivals
PROSPECTS AND OPPORTUNITIES
Private label set to grow in importance
Increased investment in housing and shrinking household size will boost demand
Consumers will become more comfortable buying online
CHANNEL DATA
Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 134 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 135 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 136 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 137 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 142 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lockdowns, reduced opening hours and economic shock of pandemic hit department stores particularly hard
Department stores seek to assuage consumer concerns regarding COVID-19 contagion
Leader Central Retail Corp seek to compensate for pandemic disruption by driving e-commerce growth
PROSPECTS AND OPPORTUNITIES
Post-pandemic recovery will be sluggish, as many consumers continue to focus on necessities
Struggling to compete on price, department stores will continue to lose value share to specialists
With e-commerce here to stay, department stores will adopt a more omnichannel approach
CHANNEL DATA
Table 144 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 145 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 146 Department Stores GBO Company Shares: % Value 2017-2021
Table 147 Department Stores GBN Brand Shares: % Value 2018-2021
Table 148 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 149 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 150 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Variety store sales have halved since the onset of the pandemic
Fixed-price strategy drove Daiso’s growth pre-pandemic
Premium pricing leaves MUJI particularly vulnerable to pandemic economic shock
PROSPECTS AND OPPORTUNITIES
On-going expansion of e-commerce will weigh on recovery in variety store value sales
Variety stores will pivot towards omnichannel retail
Popularity of Japanese culture among younger consumers could drive revival in MUJI’s value share
CHANNEL DATA
Table 152 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 153 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 154 Variety Stores GBO Company Shares: % Value 2017-2021
Table 155 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 156 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 157 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 158 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN THAILAND
2021 DEVELOPMENTS
DIRECT SELLING IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value sales continue to decline, as many consumers focus on essentials
Leader Amway pivots towards e-commerce but also increases its number of selling partners
Mistine shifts 20% of its value sales online
PROSPECTS AND OPPORTUNITIES
E-commerce will continue to cannibalise direct selling
New product development will focus on health and wellness
Elevated unemployment rate will lead to more Thais to become sales agents
CHANNEL DATA
Table 160 Direct Selling by Category: Value 2016-2021
Table 161 Direct Selling by Category: % Value Growth 2016-2021
Table 162 Direct Selling GBO Company Shares: % Value 2017-2021
Table 163 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 164 Direct Selling Forecasts by Category: Value 2021-2026
Table 165 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slight decline in retail value sales, as pandemic economic shock is largely offset by the positive effect of increased screen time
Homeshopping mainly targets older consumers with health-related products
Investment in outbound sales staff helps RS narrows the gap to leader TV Direct
PROSPECTS AND OPPORTUNITIES
More retailers will utilise homeshopping as they pivot towards an omnichannel strategy
As they seek to attract younger consumers, homeshopping players will pay more attention to social media
Health and wellness offerings will be a key growth driver
CHANNEL DATA
Table 166 Homeshopping by Category: Value 2016-2021
Table 167 Homeshopping by Category: % Value Growth 2016-2021
Table 168 Homeshopping GBO Company Shares: % Value 2017-2021
Table 169 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 170 Homeshopping Forecasts by Category: Value 2021-2026
Table 171 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lockdowns result in significantly reduced footfall at key locations for vending machines
Leader Saha Pathanapibul loses value share due to its focus on train stations and roadside areas
Vending Plus benefits from its focus on such products as facemasks and smartphone chargers
PROSPECTS AND OPPORTUNITIES
Demand will recover as daily life normalises
Convenience stores set to install more vending machines
Contactless payment will increasingly become the norm
CHANNEL DATA
Table 172 Vending by Category: Value 2016-2021
Table 173 Vending by Category: % Value Growth 2016-2021
Table 174 Vending GBO Company Shares: % Value 2017-2021
Table 175 Vending GBN Brand Shares: % Value 2018-2021
Table 176 Vending Forecasts by Category: Value 2021-2026
Table 177 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Restrictions on movement and fear of contagion fire rapid expansion in online sales
Fear of contagion drives grocery shopping online
With more retail chains now offering online shopping, the competitive landscape is fragmenting
PROSPECTS AND OPPORTUNITIES
As local consumers become ever more comfortable shopping online, e-commerce retail current value sales will more than double by 2026
Supply chain improvements will make deliveries faster and cheaper
Foreign players like Lazada will continue to lead
CHANNEL DATA
Table 178 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 179 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 180 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 181 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 182 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 183 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mobile e-commerce now accounts for more than half of e-commerce (goods) retail value sales
The proliferation of shopping apps and digital wallets encourages more Thais to use their smartphones to shop online
Digital wallets facilitate online shopping among the unbanked
PROSPECTS AND OPPORTUNITIES
Increased smartphone penetration will underpin rapid growth
Less time spent at home will make consumers more likely to use their smartphone for online shopping
Social media apps will remain an important driver of mobile e-commerce growth
CHANNEL DATA
Table 184 Mobile E-Commerce (Goods): Value 2016-2021
Table 185 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 186 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 187 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic normalises online purchases of food and drink for more consumers
Delivery of online food and drink orders is getter faster
More retailers and manufacturers work with third party marketplaces
PROSPECTS AND OPPORTUNITIES
Convenience, competitive pricing and wide product offer will be key growth drivers
Hybrid working arrangements will boost online grocery shopping
Third-party marketplaces will remain key to growth
CHANNEL DATA
Table 188 Food and Drink E-Commerce: Value 2016-2021
Table 189 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 190 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 191 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
