Retailing in Taiwan
Taiwan’s retail industry faced abrupt changes when an outbreak of COVID-19 upended consumers’ everyday lives in mid-May 2021 and restrictions were imposed by the government. Retail sales across channels saw completely contrasting performances. Consumers reprioritised what was essential and switched to e-commerce more than ever before. Modern grocery retailers and electronics and appliance specialist retailers saw growth due to the greater demand for home cooking, working from home, home schoolin...
Euromonitor International's Retailing in Taiwan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Retailing in Taiwan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-Based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
RETAILING IN TAIWAN
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
COVID-19 outbreak prompts new omnichannel strategies
“At home economy” shapes consumer demand
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Lunar New Year
End of year cleaning
Department store anniversary sales
Ghost month sales
Back to school
Double 11 shopping day
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Convenience stores faces challenges during the COVID-19 outbreak
Sales of fresh groceries increase
Community group buying drives sales
PROSPECTS AND OPPORTUNITIES
Redefining convenience
Making the most of intentional purchases
Numerous services and easy payments at convenience stores
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased basket sizes and e-commerce drive sales amidst COVID-19 outbreak
Carrefour’s digital and sustainability initiatives
Compound store format becomes a common strategy for hypermarkets
PROSPECTS AND OPPORTUNITIES
Continued expansion of last-mile delivery capabilities to cope with future demand
RT Mart differentiates itself by offering new services
Strategic partnerships in compound stores
CHANNEL DATA
Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 82 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 83 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 84 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 85 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of fresh groceries jump in supermarkets and demand becomes more sophisticated
Competition increases in grocery retailing
Taiwan Fresh Supermarket drives sales through livestreaming and social media
PROSPECTS AND OPPORTUNITIES
Competition in grocery retailing expected to come from e-commerce
Differentiation and customer segmentation
Rising consumer environmental awareness increases focus on waste reduction
CHANNEL DATA
Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 90 Supermarkets GBO Company Shares: % Value 2017-2021
Table 91 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 92 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 93 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
The government brings traditional grocery retailers online
Farm-to-table and organic produce proves more popular during the pandemic
Vegetarianism becomes increasingly popular amongst traditional food specialist retailers
PROSPECTS AND OPPORTUNITIES
More traditional grocery retailers boost online presence to attract consumers
Sustainability is an evergreen strategy
Traditional grocery retailers reinvent themselves with digital payments
CHANNEL DATA
Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 98 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 99 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 100 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 101 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 102 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fashion brands and retailers are severely impacted by the COVID-19 pandemic
Apparel specialist retailers focus on functional wear at home
Retailers strengthen brand value through COVID-19 preventive measures
PROSPECTS AND OPPORTUNITIES
Reinvention of consumer demand and stabilisation of supply chain through pre-orders
Local brands expected to gain in the post-pandemic era
Driving consumer loyalty through omnichannel strategies
CHANNEL DATA
Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers increase spending on electronics and appliances amidst COVID-19 outbreak
Retailers concentrate on an omnichannel strategy and membership privileges
Leading players focus on the younger demographic
PROSPECTS AND OPPORTUNITIES
Rising demand expected to continue
Brand retailers can deepen customer relationships to create brand value
Innovative electronics products to drive consumer demand
CHANNEL DATA
Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Health and beauty specialist retailers sees a mixed performance in 2021
Chemists/pharmacies continues its expansion
Improving the consumer shopping experience through technology
PROSPECTS AND OPPORTUNITIES
Partnering with KOL to boost product awareness
New product innovations inspired by COVID-19
Retailers will continue to invest in omnichannel strategies
CHANNEL DATA
Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 122 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 123 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 124 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 125 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home and garden specialist retailers suffers from COVID-19 outbreak
Retailers strengthen digital transformation
Retailers’ promotional products adapt to changing home activities
PROSPECTS AND OPPORTUNITIES
Home and garden specialist retailers expected to see a rebound over the forecast period
Some consumers will embrace sustainable lifestyles and reduce spending on home products
Physical stores will remain important
CHANNEL DATA
Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 134 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 135 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 136 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 137 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 142 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Department stores severely negatively affected by the pandemic in 2021
Department stores adopt digital strategies
Government’s stimulus vouchers drive year-end sales, but competition seen from shopping centres
PROSPECTS AND OPPORTUNITIES
Differentiating the customer experience amidst stiff competition with e-commerce platforms
Department stores to strengthen online marketing
Changing consumer preferences in terms of shopping destinations
CHANNEL DATA
Table 144 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 145 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 146 Department Stores GBO Company Shares: % Value 2017-2021
Table 147 Department Stores GBN Brand Shares: % Value 2018-2021
Table 148 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 149 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 150 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Variety stores benefits from proximity to consumers during the pandemic
POYA and its strategy
Digital developments
PROSPECTS AND OPPORTUNITIES
Variety stores expected to continue store openings over the forecast period
More brands expected to undergo rebranding and renovation
Leveraging low prices as a key differentiator of variety stores
CHANNEL DATA
Table 152 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 153 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 154 Variety Stores GBO Company Shares: % Value 2017-2021
Table 155 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 156 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 157 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 158 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Costco dominates warehouse clubs
Costco’s business model
Success factors during the pandemic
PROSPECTS AND OPPORTUNITIES
Value positioning of warehouse clubs
Cost-saving strategies at Costco
Potential to continue to gain sales and share at expense of supermarkets and hypermarkets
CHANNEL DATA
Table 160 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021
Table 161 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 162 Warehouse Clubs GBO Company Shares: % Value 2017-2021
Table 163 Warehouse Clubs GBN Brand Shares: % Value 2018-2021
Table 164 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021
Table 165 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021
Table 166 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 167 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DIRECT SELLING IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Direct selling maintains growth during the pandemic
Social media is leveraged by younger sales agents to attract younger consumers
Atomy rises to become one of the top six direct selling companies
PROSPECTS AND OPPORTUNITIES
Direct selling will continue to see growth
Direct selling to compete with e-commerce
Direct selling will continue to be dominated by dietary supplements
CHANNEL DATA
Table 168 Direct Selling by Category: Value 2016-2021
Table 169 Direct Selling by Category: % Value Growth 2016-2021
Table 170 Direct Selling GBO Company Shares: % Value 2017-2021
Table 171 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 172 Direct Selling Forecasts by Category: Value 2021-2026
Table 173 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Homeshopping sees an acceleration of its decline
Development of homeshopping apps
Improved product assortment via homeshopping
PROSPECTS AND OPPORTUNITIES
Homeshopping expected to decline further
OTT platforms are fast-replacing cable TV
Leveraging the rising home economy trend and after-sales service
CHANNEL DATA
Table 174 Homeshopping by Category: Value 2016-2021
Table 175 Homeshopping by Category: % Value Growth 2016-2021
Table 176 Homeshopping GBO Company Shares: % Value 2017-2021
Table 177 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 178 Homeshopping Forecasts by Category: Value 2021-2026
Table 179 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 outbreak leads vending sales to decline
Vending machines sell COVID-19-related products
Retailers introduce vending at stores
PROSPECTS AND OPPORTUNITIES
Customised offerings in vending based on location
Smart vending machines expected to increase
Vending can provide retailers with an upgraded image
CHANNEL DATA
Table 180 Vending by Category: Value 2016-2021
Table 181 Vending by Category: % Value Growth 2016-2021
Table 182 Vending GBO Company Shares: % Value 2017-2021
Table 183 Vending GBN Brand Shares: % Value 2018-2021
Table 184 Vending Forecasts by Category: Value 2021-2026
Table 185 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Unprecedented sales during online shopping festivals
Product categories that are consumed at home record sales increases
Social commerce and livestreaming
PROSPECTS AND OPPORTUNITIES
E-commerce growth presents logistics challenges to physical retailers
Strengthening logistics capabilities
Momo expected to continue leading the e-commerce space
CHANNEL DATA
Table 186 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 187 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 188 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 189 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 190 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 191 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
High mobile internet usage and maturing of online shopping drive mobile e-commerce
Increase in mobile payment
Live commerce brings online shopping into the mobile age
PROSPECTS AND OPPORTUNITIES
M-commerce will lead the way in e-commerce
Mobile e-commerce expected to benefit both online and store-based retail sales
Brand awareness and mobile e-commerce success go hand in hand
CHANNEL DATA
Table 192 Mobile E-Commerce (Goods): Value 2016-2021
Table 193 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 194 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 195 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Groceries are amongst the items most purchased online
Government support for the digitalisation of traditional grocery retailers
Spike in demand for vegetable boxes during the pandemic
PROSPECTS AND OPPORTUNITIES
Strategies to drive impulse purchases
Increased use of online grocery shopping here to stay
South Korea’s Coupang expands its grocery delivery service in Taiwan
CHANNEL DATA
Table 196 Food and Drink E-Commerce: Value 2016-2021
Table 197 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 198 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
COVID-19 outbreak prompts new omnichannel strategies
“At home economy” shapes consumer demand
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Lunar New Year
End of year cleaning
Department store anniversary sales
Ghost month sales
Back to school
Double 11 shopping day
Payments
Delivery and collection
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 13 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 23 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 25 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 27 Retailing GBO Company Shares: % Value 2017-2021
Table 28 Retailing GBN Brand Shares: % Value 2018-2021
Table 29 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 30 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 32 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 34 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 35 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 42 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 43 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
CONVENIENCE STORES IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Convenience stores faces challenges during the COVID-19 outbreak
Sales of fresh groceries increase
Community group buying drives sales
PROSPECTS AND OPPORTUNITIES
Redefining convenience
Making the most of intentional purchases
Numerous services and easy payments at convenience stores
CHANNEL DATA
Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Convenience Stores GBO Company Shares: % Value 2017-2021
Table 75 Convenience Stores GBN Brand Shares: % Value 2018-2021
Table 76 Convenience Stores LBN Brand Shares: Outlets 2018-2021
Table 77 Convenience Stores LBN Brand Shares: Selling Space 2018-2021
Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HYPERMARKETS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased basket sizes and e-commerce drive sales amidst COVID-19 outbreak
Carrefour’s digital and sustainability initiatives
Compound store format becomes a common strategy for hypermarkets
PROSPECTS AND OPPORTUNITIES
Continued expansion of last-mile delivery capabilities to cope with future demand
RT Mart differentiates itself by offering new services
Strategic partnerships in compound stores
CHANNEL DATA
Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 82 Hypermarkets GBO Company Shares: % Value 2017-2021
Table 83 Hypermarkets GBN Brand Shares: % Value 2018-2021
Table 84 Hypermarkets LBN Brand Shares: Outlets 2018-2021
Table 85 Hypermarkets LBN Brand Shares: Selling Space 2018-2021
Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
SUPERMARKETS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of fresh groceries jump in supermarkets and demand becomes more sophisticated
Competition increases in grocery retailing
Taiwan Fresh Supermarket drives sales through livestreaming and social media
PROSPECTS AND OPPORTUNITIES
Competition in grocery retailing expected to come from e-commerce
Differentiation and customer segmentation
Rising consumer environmental awareness increases focus on waste reduction
CHANNEL DATA
Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2016-2021
Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 90 Supermarkets GBO Company Shares: % Value 2017-2021
Table 91 Supermarkets GBN Brand Shares: % Value 2018-2021
Table 92 Supermarkets LBN Brand Shares: Outlets 2018-2021
Table 93 Supermarkets LBN Brand Shares: Selling Space 2018-2021
Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
The government brings traditional grocery retailers online
Farm-to-table and organic produce proves more popular during the pandemic
Vegetarianism becomes increasingly popular amongst traditional food specialist retailers
PROSPECTS AND OPPORTUNITIES
More traditional grocery retailers boost online presence to attract consumers
Sustainability is an evergreen strategy
Traditional grocery retailers reinvent themselves with digital payments
CHANNEL DATA
Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 98 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 99 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 100 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 101 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 102 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fashion brands and retailers are severely impacted by the COVID-19 pandemic
Apparel specialist retailers focus on functional wear at home
Retailers strengthen brand value through COVID-19 preventive measures
PROSPECTS AND OPPORTUNITIES
Reinvention of consumer demand and stabilisation of supply chain through pre-orders
Local brands expected to gain in the post-pandemic era
Driving consumer loyalty through omnichannel strategies
CHANNEL DATA
Table 104 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 105 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 106 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 107 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 108 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 109 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 110 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 111 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers increase spending on electronics and appliances amidst COVID-19 outbreak
Retailers concentrate on an omnichannel strategy and membership privileges
Leading players focus on the younger demographic
PROSPECTS AND OPPORTUNITIES
Rising demand expected to continue
Brand retailers can deepen customer relationships to create brand value
Innovative electronics products to drive consumer demand
CHANNEL DATA
Table 112 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 113 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 114 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 115 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 116 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 117 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 118 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 119 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Health and beauty specialist retailers sees a mixed performance in 2021
Chemists/pharmacies continues its expansion
Improving the consumer shopping experience through technology
PROSPECTS AND OPPORTUNITIES
Partnering with KOL to boost product awareness
New product innovations inspired by COVID-19
Retailers will continue to invest in omnichannel strategies
CHANNEL DATA
Table 120 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 121 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 122 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 123 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 124 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 125 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 126 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 127 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 128 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 129 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 130 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 131 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
HOME AND GARDEN SPECIALIST RETAILERS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home and garden specialist retailers suffers from COVID-19 outbreak
Retailers strengthen digital transformation
Retailers’ promotional products adapt to changing home activities
PROSPECTS AND OPPORTUNITIES
Home and garden specialist retailers expected to see a rebound over the forecast period
Some consumers will embrace sustainable lifestyles and reduce spending on home products
Physical stores will remain important
CHANNEL DATA
Table 132 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 133 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 134 Sales in Home and Garden Specialist Retailers by Channel: Value 2016-2021
Table 135 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2016-2021
Table 136 Home and Garden Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 137 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 138 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 139 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 140 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 141 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 142 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2021-2026
Table 143 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2021-2026
DEPARTMENT STORES IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Department stores severely negatively affected by the pandemic in 2021
Department stores adopt digital strategies
Government’s stimulus vouchers drive year-end sales, but competition seen from shopping centres
PROSPECTS AND OPPORTUNITIES
Differentiating the customer experience amidst stiff competition with e-commerce platforms
Department stores to strengthen online marketing
Changing consumer preferences in terms of shopping destinations
CHANNEL DATA
Table 144 Department Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 145 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 146 Department Stores GBO Company Shares: % Value 2017-2021
Table 147 Department Stores GBN Brand Shares: % Value 2018-2021
Table 148 Department Stores LBN Brand Shares: Outlets 2018-2021
Table 149 Department Stores LBN Brand Shares: Selling Space 2018-2021
Table 150 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 151 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
VARIETY STORES IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Variety stores benefits from proximity to consumers during the pandemic
POYA and its strategy
Digital developments
PROSPECTS AND OPPORTUNITIES
Variety stores expected to continue store openings over the forecast period
More brands expected to undergo rebranding and renovation
Leveraging low prices as a key differentiator of variety stores
CHANNEL DATA
Table 152 Variety Stores: Value Sales, Outlets and Selling Space 2016-2021
Table 153 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 154 Variety Stores GBO Company Shares: % Value 2017-2021
Table 155 Variety Stores GBN Brand Shares: % Value 2018-2021
Table 156 Variety Stores LBN Brand Shares: Outlets 2018-2021
Table 157 Variety Stores LBN Brand Shares: Selling Space 2018-2021
Table 158 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 159 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
WAREHOUSE CLUBS IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Costco dominates warehouse clubs
Costco’s business model
Success factors during the pandemic
PROSPECTS AND OPPORTUNITIES
Value positioning of warehouse clubs
Cost-saving strategies at Costco
Potential to continue to gain sales and share at expense of supermarkets and hypermarkets
CHANNEL DATA
Table 160 Warehouse Clubs: Value Sales, Outlets and Selling Space 2016-2021
Table 161 Warehouse Clubs: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 162 Warehouse Clubs GBO Company Shares: % Value 2017-2021
Table 163 Warehouse Clubs GBN Brand Shares: % Value 2018-2021
Table 164 Warehouse Clubs LBN Brand Shares: Outlets 2018-2021
Table 165 Warehouse Clubs LBN Brand Shares: Selling Space 2018-2021
Table 166 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 167 Warehouse Clubs Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
DIRECT SELLING IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Direct selling maintains growth during the pandemic
Social media is leveraged by younger sales agents to attract younger consumers
Atomy rises to become one of the top six direct selling companies
PROSPECTS AND OPPORTUNITIES
Direct selling will continue to see growth
Direct selling to compete with e-commerce
Direct selling will continue to be dominated by dietary supplements
CHANNEL DATA
Table 168 Direct Selling by Category: Value 2016-2021
Table 169 Direct Selling by Category: % Value Growth 2016-2021
Table 170 Direct Selling GBO Company Shares: % Value 2017-2021
Table 171 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 172 Direct Selling Forecasts by Category: Value 2021-2026
Table 173 Direct Selling Forecasts by Category: % Value Growth 2021-2026
HOMESHOPPING IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Homeshopping sees an acceleration of its decline
Development of homeshopping apps
Improved product assortment via homeshopping
PROSPECTS AND OPPORTUNITIES
Homeshopping expected to decline further
OTT platforms are fast-replacing cable TV
Leveraging the rising home economy trend and after-sales service
CHANNEL DATA
Table 174 Homeshopping by Category: Value 2016-2021
Table 175 Homeshopping by Category: % Value Growth 2016-2021
Table 176 Homeshopping GBO Company Shares: % Value 2017-2021
Table 177 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 178 Homeshopping Forecasts by Category: Value 2021-2026
Table 179 Homeshopping Forecasts by Category: % Value Growth 2021-2026
VENDING IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 outbreak leads vending sales to decline
Vending machines sell COVID-19-related products
Retailers introduce vending at stores
PROSPECTS AND OPPORTUNITIES
Customised offerings in vending based on location
Smart vending machines expected to increase
Vending can provide retailers with an upgraded image
CHANNEL DATA
Table 180 Vending by Category: Value 2016-2021
Table 181 Vending by Category: % Value Growth 2016-2021
Table 182 Vending GBO Company Shares: % Value 2017-2021
Table 183 Vending GBN Brand Shares: % Value 2018-2021
Table 184 Vending Forecasts by Category: Value 2021-2026
Table 185 Vending Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Unprecedented sales during online shopping festivals
Product categories that are consumed at home record sales increases
Social commerce and livestreaming
PROSPECTS AND OPPORTUNITIES
E-commerce growth presents logistics challenges to physical retailers
Strengthening logistics capabilities
Momo expected to continue leading the e-commerce space
CHANNEL DATA
Table 186 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 187 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 188 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 189 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 190 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 191 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
High mobile internet usage and maturing of online shopping drive mobile e-commerce
Increase in mobile payment
Live commerce brings online shopping into the mobile age
PROSPECTS AND OPPORTUNITIES
M-commerce will lead the way in e-commerce
Mobile e-commerce expected to benefit both online and store-based retail sales
Brand awareness and mobile e-commerce success go hand in hand
CHANNEL DATA
Table 192 Mobile E-Commerce (Goods): Value 2016-2021
Table 193 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 194 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 195 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
FOOD AND DRINK E-COMMERCE IN TAIWAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Groceries are amongst the items most purchased online
Government support for the digitalisation of traditional grocery retailers
Spike in demand for vegetable boxes during the pandemic
PROSPECTS AND OPPORTUNITIES
Strategies to drive impulse purchases
Increased use of online grocery shopping here to stay
South Korea’s Coupang expands its grocery delivery service in Taiwan
CHANNEL DATA
Table 196 Food and Drink E-Commerce: Value 2016-2021
Table 197 Food and Drink E-Commerce: % Value Growth 2016-2021
Table 198 Food and Drink E-Commerce Forecasts: Value 2021-2026
Table 199 Food and Drink E-Commerce Forecasts: % Value Growth 2021-2026
