Penneys in Retailing (Ireland)

March 2014 | 3 pages | ID: PC35AEA47D3EN
Euromonitor International Ltd

Abstracts

2013 was another positive year for Penneys as the company’s value-oriented yet fashionable positioning and image helped it to push sales forward in a challenging trading environment marked by declining demand for apparel and footwear specialist retailers. Penneys has refrained from further outlet expansion for some years and the company is likely to remain cautious for the remainder of 2013 despite its attractiveness to consumers at present.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Penneys: Key Facts
Summary 2 Penneys: Operational Indicators
Internet Strategy
Summary 3 Penneys: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Penneys: Private Label Portfolio
Competitive Positioning
Summary 5 Penneys: Competitive Position 2013