Online Marketing in India 2014
The report is sent in 0-2 business days after order is placed.
Netscribes’ latest market research report titled Online Marketing in India 2014 describes the dynamics of online marketing in this country. There are various channels of online marketing. Social media has grown as a platform; with currently over 100 mn users across different media such as Facebook, LinkedIn and Twitter. Marketers find it much more cost-effective to invest in search engine optimization and targeted email marketing campaigns, and also being able to track the return on investment (ROI). Mobile Internet now provides access to an abundance of circumstantially appropriate advertisements available on the World Wide Web. So, mobile marketing is on the rise as well.
Online marketing activities have been boosted by the significant Internet user base in India that continues to expand into Tier-II and Tier-III cities. As of 2013, there are 165 million Internet users in India, which is approximately one-fifth of the country’s population. And if online advertisers can pay heed to the demand for more usage of different vernacular languages in websites, the market will be set to grow further. Although it is a market where the buyer exerts significant bargaining power, as there are multiple players offering solutions at competitive prices, yet it has low entry barriers for new players due to very limited government control and less initial sunk costs to operate. Thus, online marketing in India is poised for dynamic growth in the years to come.
Netscribes’ latest market research report titled Online Marketing in India 2014 describes the dynamics of online marketing in this country. There are various channels of online marketing. Social media has grown as a platform; with currently over 100 mn users across different media such as Facebook, LinkedIn and Twitter. Marketers find it much more cost-effective to invest in search engine optimization and targeted email marketing campaigns, and also being able to track the return on investment (ROI). Mobile Internet now provides access to an abundance of circumstantially appropriate advertisements available on the World Wide Web. So, mobile marketing is on the rise as well.
Online marketing activities have been boosted by the significant Internet user base in India that continues to expand into Tier-II and Tier-III cities. As of 2013, there are 165 million Internet users in India, which is approximately one-fifth of the country’s population. And if online advertisers can pay heed to the demand for more usage of different vernacular languages in websites, the market will be set to grow further. Although it is a market where the buyer exerts significant bargaining power, as there are multiple players offering solutions at competitive prices, yet it has low entry barriers for new players due to very limited government control and less initial sunk costs to operate. Thus, online marketing in India is poised for dynamic growth in the years to come.
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2010-11 – 2013-14), Inflation Rate: Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Aug 2013 – Jan 2014)
Slide 4: Lending Rate: Annual (2008-09 – 2011-12), Trade Balance: Annual (2009-10 – 2012-13), FDI: Annual (2009-10 – 2012-13)
Introduction
Slide 5-12: Online Marketing – Introduction, Online Marketing Mix, Online Marketing – Where It Pitches, Online Marketing – Reasons to Pitch It
Market Overview
Slide 13-17: Online Marketing – Global Overview, Online Marketing – India Overview
Online Marketing Types
Slide 18-20: Social Media Marketing
Slide 21-22: Search Engine Marketing
Slide 23-25: Online Public Relations
Slide 26-27: Directories and Listings
Slide 28: Email Marketing
Slide 29-30: Online Advertising
Online Marketing Tools
Slide 31-33: Social Media Marketing Tools
Slide 34-35: Search Engine Marketing Tools
Slide 36-37: Online Public Relations Tools
Slide 38-39: Directories & Listings Marketing Tools
Slide 40-41: Email Marketing Tools
Slide 42-43: Online Advertising Tools
Drivers & Challenges
Slide 44: Drivers & Challenges - Summary
Slide 45-50: Drivers
Slide 51-53: Challenges
Trends
Slide 54: Trends – Summary
Slide 55-61: Major Trends in the Market
Competitive Landscape
Slide 62: Porter’s Five Forces Analysis
Slide 63-66: Competitive Benchmarking
Slide 67-111: Major Private Players
Strategic Insights
Slide 112-115: Recommendations
Appendix
Slide 116: Key Ratios Description
Slide 117: Sources of Information
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2010-11 – 2013-14), Inflation Rate: Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Aug 2013 – Jan 2014)
Slide 4: Lending Rate: Annual (2008-09 – 2011-12), Trade Balance: Annual (2009-10 – 2012-13), FDI: Annual (2009-10 – 2012-13)
Introduction
Slide 5-12: Online Marketing – Introduction, Online Marketing Mix, Online Marketing – Where It Pitches, Online Marketing – Reasons to Pitch It
Market Overview
Slide 13-17: Online Marketing – Global Overview, Online Marketing – India Overview
Online Marketing Types
Slide 18-20: Social Media Marketing
Slide 21-22: Search Engine Marketing
Slide 23-25: Online Public Relations
Slide 26-27: Directories and Listings
Slide 28: Email Marketing
Slide 29-30: Online Advertising
Online Marketing Tools
Slide 31-33: Social Media Marketing Tools
Slide 34-35: Search Engine Marketing Tools
Slide 36-37: Online Public Relations Tools
Slide 38-39: Directories & Listings Marketing Tools
Slide 40-41: Email Marketing Tools
Slide 42-43: Online Advertising Tools
Drivers & Challenges
Slide 44: Drivers & Challenges - Summary
Slide 45-50: Drivers
Slide 51-53: Challenges
Trends
Slide 54: Trends – Summary
Slide 55-61: Major Trends in the Market
Competitive Landscape
Slide 62: Porter’s Five Forces Analysis
Slide 63-66: Competitive Benchmarking
Slide 67-111: Major Private Players
Strategic Insights
Slide 112-115: Recommendations
Appendix
Slide 116: Key Ratios Description
Slide 117: Sources of Information
Online Marketing – Global Overview:
- As internet has opened up a whole new world of marketing possibilities, internet marketing has constantlybeen evolving with rising opportunities for visibility and growth
- An increasing number of companies are allocating a considerable portion of their marketing budget for onlineadvertising
- One of the primary reasons for its fast adoption lies in ease of being able to track online advertising campaigns
- Emerging markets such as Brazil, Russia, India and China are poised for economic growth and businesses areeager to penetrate these markets which requires a mastery of online marketing
Online Marketing – India Overview:
- In India, more and more businesses are opting for online marketing as their preferred mode of marketing for their products and services
- A dominant reason for its adoption is it being cheaper and more effective way of marketing as also being a guaranteed method of advertisement
- Small and midsize businesses are also using internet as a potential medium to generate more qualified leads and sales
- Facebook has emerged as a display advertising solution and there by serves as a different marketing need
- Presently, companies are ramping up its efforts in order to educate SMEs regarding the power of online advertising
- A primary advantage of using online marketing is it helps in tracking Return on Investment (ROI) till the very last unit of money spent in marketing
