Lojas Riachuelo SA in Retailing (Brazil)

April 2013 | 3 pages | ID: L9E4C424669EN
Euromonitor International Ltd

Abstracts

Lojas Riachuelo continues to focus on investing in expansion through premium stores and outlets targeting women. The company wants to change its image of catering exclusively to mid- to low-income consumers and move up the value chain. Lojas Riachulo aims to reach mid- to high-income consumers by launching exclusive products designed by famous stylists in Brazil. In 2012, the company launched a collection designed by the Brazilian luxury brand Daslu.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Lojas Riachuelo SA: Key Facts
Summary 2 Lojas Riachuelo SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Lojas Riachuelo SA: Private Label Portfolio
Competitive Positioning
Summary 4 Lojas Riachuelo SA: Competitive Position 2012