IKEA Deutschland Verkaufs GmbH & Co in Retailing (Germany)

June 2014 | 4 pages | ID: I14FE09006FEN
Euromonitor International Ltd

Abstracts

IKEA Deutschland utilises a simple but successful strategy, focusing on the optimisation of its store network and layout in order to minimise costs while remaining attractive and supporting values like sustainability. It also runs well-designed sales and marketing campaigns targeted directly at young people, mainly young families. IKEA’s approach has proved effective all over the world and therefore will be maintained in the future.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 IKEA Deutschland Verkaufs GmbH & Co: Key Facts
Summary 2 IKEA Deutschland Verkaufs GmbH & Co: Operational Indicators
Internet Strategy
Summary 3 IKEA Deutschland Verkaufs GmbH & Co: Share of Sales Generated by Internet Retailing
Company Background
  Chart 1 IKEA Deutschland Verkaufs GmbH & Co: IKEA, Furniture and Homewares Store in Berlin
Private Label
Summary 4 IKEA Deutschland Verkaufs GmbH & Co: Private Label Portfolio
Competitive Positioning
Summary 5 IKEA Deutschland Verkaufs GmbH & Co: Competitive Position 2013