Groupe Poulina in Retailing (Tunisia)

March 2015 | 3 pages | ID: G0F5D4A04F9EN
Euromonitor International Ltd

Abstracts

Groupe Poulina aims to strengthen its presence in the Tunisian retailing industry through organic growth, which is set to be achieved through the strong outlet expansion strategy of its El Mazraa chain. The company also aims to strengthen its export activities by establishing more subsidiaries abroad as it is currently present in Morocco, Algeria, Libya, France, Senegal and China.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Groupe Poulina: Key Facts
Summary 2 Groupe Poulina: Operational Indicators 2012-2014
Internet Strategy
Summary 3 Groupe Poulina: Share of Sales Generated by Internet Retailing 2012-2014
Company Background
Private Label
Summary 4 Groupe Poulina: Private Label Portfolio
Competitive Positioning
Summary 5 Groupe Poulina: Competitive Position 2014