Empresas La Polar SA in Retailing (Chile)

December 2014 | 4 pages | ID: EC6263BA83CEN
Euromonitor International Ltd

Abstracts

After the unfortunate situation in which La Polar found itself during 2011 as the company was at the centre of a major financial scandal due to its unilateral renegotiation of the debts of its credit card holders, it was forced to implement a strategy of aggressive sales promotions and innovative marketing campaigns in order to continue attracting consumers. The company also offers various deals and cash sale promotions in order to achieve truly affordable prices. The first goal of the new...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Empresas La Polar SA: Key Facts
Summary 2 Empresas La Polar SA: Operational Indicators
Internet Strategy
Summary 3 Empresas La Polar SA: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Empresas La Polar SA: Private Label Portfolio
Competitive Positioning
Summary 5 Empresas La Polar SA: Competitive Position 2014