Corporación Musmanni Internacional in Retailing (Costa Rica)

March 2014 | 3 pages | ID: C8DB5736AFBEN
Euromonitor International Ltd

Abstracts

After being acquired by Florida Ice and Farm Co SA in late 2011, at the end of the review period Corporación Musmanni instigated a thorough restructuring process, whereby it is changing is position as a food specialist (bakery) towards a convenience store retailer. Even though the change has been gradual and limited to a certain number of outlets which meet the necessary conditions for remodelling (often limited by the selling space), this process continued to gain momentum in 2013 when 30...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Corporación Musmanni Internacional: Key Facts
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 2 Corporación Musmanni Internacional: Competitive Position 2013