Corporación Megasuper SA in Retailing (Costa Rica)

January 2015 | 3 pages | ID: C269CF953F1EN
Euromonitor International Ltd

Abstracts

After Corporacion Megasuper SA was bought by the Colombian Corporacion Olimpica during 2010, most of its outlets experienced a process of close evaluation, which resulted in the closure of the less profitable units and the remodelling of most supermarkets (with 80 in operation in 2014). For many years, this company engaged in developing a positioning based on discounts and promotions, although these features were not capable of consolidating as a differentiated competitive advantage given the.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Corporacion Megasuper SA: Key Facts
Summary 2 Corporacion Megasuper: Operational Indicators 2012-2014
Internet Strategy
Company Background
Private Label
Summary 3 Corporacion Megasuper SA: Private Label Portfolio
Competitive Positioning
Summary 4 Corporacion Megasuper SA: Competitive Position 2014