Cadena Comercial OXXO SA de CV in Retailing (Mexico)

March 2014 | 5 pages | ID: CC0C251676AEN
Euromonitor International Ltd

Abstracts

Cadena Comercial OXXO’s main strategy is constant expansion. OXXO has developed a complex system to evaluate potential new stores, the right product mix and most convenient format. This system combines demography, data from nearby stores and consumer profiles to improve on its performance store by store. Such a detailed strategy helped it to open more than 1,000 sites/outlets in 2012 reaching 10,567 stores by the end of that year. In 2013 the chain continued to expand in large cities, and it is...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 CADENA COMERCIAL OXXO SA DE CV: Key Facts
Summary 2 CADENA COMERCIAL OXXO SA DE CV: Operational Indicators
Internet Strategy
Company Background
  Chart 1 Cadena Comercial OXXO SA DE CV: OXXO, Convenience Stores in Mexico City
Private Label
Summary 3 CADENA COMERCIAL OXXO SA DE CV: Private Label Portfolio
Competitive Positioning
Summary 4 CADENA COMERCIAL OXXO SA DE CV: Competitive Position 2013