Botica Comercial Farmacêutica Ltda in Retailing (Brazil)

June 2015 | 4 pages | ID: B6053351E3FEN
Euromonitor International Ltd

Abstracts

Botica Comercial Farmacêutica Ltda, the owner of O Boticário, continues to have a broad strategy to maintain a strong growth pace. This combines the expansion in the number of its outlets, with large investments in marketing campaigns, such as TV advertisements, and the launch of many new products, ranging from new fragrances to limited edition colour cosmetics.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Botica Comercial Farmacêutica Ltda: Key Facts
  Summary 2 Botica Comercial Farmacêutica Ltda: Operational Indicators
Internet Strategy
Company Background
Private Label
  Summary 3 Botica Comercial Farmacêutica Ltda: Private Label Portfolio
Competitive Positioning
  Summary 4 Botica Comercial Farmacêutica Ltda: Competitive Position 2014
  Chart 1 Botica Comercial Farmacêutica Ltda: O Boticário in São Paulo