Auchan Polska Sp zoo in Retailing (Poland)

January 2016 | 3 pages | ID: AC4A2248ACAEN
Euromonitor International Ltd

Abstracts

In the short term Auchan Polska Sp zoo will focus on integrating Real hypermarkets into its operations. The company will also continue to invest in store refurbishments. The aim of Auchan Polska is to provide the lowest possible prices so as to effectively compete not only with other chained hypermarkets but also discounters and thus attract as many customers as possible. Auchan is also focusing on optimising its product assortment and improving its customer service.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
  Summary 1 Auchan Polska Sp zoo: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
  Summary 2 Auchan Polska Sp zoo: Private Label Portfolio
Competitive Positioning
  Summary 3 Auchan Polska Sp zoo: Competitive Position 2015