AR Zim Direct Marketing Ltd in Retailing (Israel)

July 2013 | 3 pages | ID: A77A929CBA0EN
Euromonitor International Ltd

Abstracts

In order to benefit from the trend of key players exiting the hypermarkets channel in order to focus on discounters, AR Zim Direct Marketing Ltd is planning to strengthen its brand name and brand loyalty through a new customer loyalty plan. Moreover, the Kimat Hinam brand is expected to grow through new outlet launches; with the outlets expected to be the key stores in the company’s real-estate shopping centres.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 AR Zim Direct Marketing Ltd: Key Facts
Summary 2 AR Zim Direct Marketing Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 AR Zim Direct Marketing Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 AR Zim Direct Marketing Ltd: Competitive Position 2012