Universal Robina Corp in Hot Drinks (Philippines)

May 2014 | 3 pages | ID: U1107F28246EN
Euromonitor International Ltd

Abstracts

Universal Robina’s performance in hot drinks will continue to be driven by its brand Great Taste White coffee variant. It is expected that the company will continue to sustain the popularity of the brand through the support of advertising. However, the company’s success is dependent on this one brand, the company is therefore threatened by new launches from Nescafй and Kopiko over the forecast period. Great Taste White will continue to bank on its unique creamy and sweet flavour profile and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Universal Robina Corp: Key Facts
Summary 2 Universal Robina Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Universal Robina Corp: Competitive Position 2013