Red Bull Deutschland GmbH in Soft Drinks (Germany)
Red Bull Deutschland has a strong marketing strategy, similar to that of its parent company. Sponsorship of sports events and using all possible channels (except for print) to capture the maximum young audience is a key strategy. The company also offers Red Bull TV, with television shows focusing on spectacular sporting and cultural experiences worldwide. The brand has an image of notoriety, danger and controversy, and any reference to potentially dangerous ingredients has actually helped to...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Red Bull Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Red Bull Deutschland GmbH: Competitive Position 2013
Key Facts
Summary 1 Red Bull Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Red Bull Deutschland GmbH: Competitive Position 2013