Multi-Cikoria Kft in Hot Drinks (Hungary)

April 2013 | 2 pages | ID: M0FFE354A09EN
Euromonitor International Ltd

Abstracts

Over the forecast period, Multi-Cikoria will continue to invest in developing new products and improving the quality of its established ranges in order to strengthen its competitive position in other hot drinks. Most notably, the company aims to develop new health and wellness products. At the same time, the company will increase investment in marketing activities that emphasise its local origins and long tradition in Hungary.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Multi-Cikoria Kft: Key Facts
Summary 2 Multi-Cikoria Kft: Operational Indicators 2010-2012
Company Background
Production
Competitive Positioning
Summary 3 Multi-Cikoria Kft: Competitive Position 2012