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Mondelez Deutschland GmbH in Hot Drinks (Germany)

May 2014 | 3 pages | ID: M507BBDC48FEN
Euromonitor International Ltd

US$ 150.00

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Mondelez Deutschland will continue to frequently launch new products in coffee pods to adapt to the evolution of this fast growing category and remain competitive. Only shortly after Mondelez had launched Jacobs Momente Nespresso-compatible capsules in June 2013, such capsules were also launched by some private label players. Mondelez is thus expected to re-focus on its own capsule system, Tassimo. The company is also expected to increase its range of fairtrade products in coffee and chocolate.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
Summary 1 Mondelez Deutschland GmbH: Key Facts
Company Background
Production
Summary 2 Mondelez Deutschland GmbH: Production Statistics 2013
Competitive Positioning
Summary 3 Mondelez Deutschland GmbH: Competitive Position 2013


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