Bristol-Myers Squibb de México SA de CV in Hot Drinks (Mexico)

March 2013 | 3 pages | ID: BEA2A24A6CAEN
Euromonitor International Ltd

Abstracts

US-based Bristol-Myers Squibb is one of the largest pharmaceutical companies in the world and is a major player in pharmaceuticals (OTC and prescription medicines) and consumer healthcare in Mexico. However, the company is not involved only in the manufacturing and sales of medicines in Mexico, but participates in other areas such as powder hot drinks with the very successful brands Cal-C-Tose and Choco Milk. Due to the popularity of these brands, the company dominates the flavoured powder hot...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

BRISTOL-MYERS SQUIBB DE MEXICO SA DE CV IN HOT DRINKS (MEXICO)
Euromonitor International
March 2013

Strategic Direction
Key Facts
Summary 1 Bristol-Myers Squibb de Mexico SA de CV: Key Facts
Summary 2 Bristol-Myers Squibb de Mexico SA de CV: Operational Indicators
Company Background
Production
Summary 3 Bristol-Myers Squibb de Mexico SA de CV: Production Statistics 2011
Competitive Positioning
Summary 4 Bristol-Myers Squibb de Mexico SA de CV: Competitive Position 2012