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Mondelez Ireland Ltd in Packaged Food (Ireland)

February 2014 | 5 pages | ID: M602651BE94EN
Euromonitor International Ltd

US$ 150.00

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Mondelez Ireland Ltd has engaged in a period of intense new product development and generation, in particular within impulse and indulgence foods, with a focus on driving volume sales to increase its overall position and value share across packaged food in Ireland. Constrained consumer spending and the stronger focus on reducing weekly outgoings among the majority of Irish households are set to continue posing significant challenges, although by tapping into the overriding trend towards value...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
Summary 1 Mondelez Ireland Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Mondelez Ireland Ltd: Competitive Position 2013


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