Hunya Foods Co Ltd in Packaged Food (Taiwan)
The strategic direction of Hunya Foods Co Ltd is to sharpen its brand value. The chief brands, 77, Tappl, and Always have an economy positioning and contribute low profit margins. Thus, the company developed chocolate confectionery through its research and launched its new premium brand: Chotty and Cotty in 2012. Most importantly, the company transferred a facility in Taiwan to a chocolate museum, a marketing strategy in order to increase the sales volume and to brighten the brand image.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Hunya Foods Co Ltd: Key Facts
Summary 2 Hunya Foods Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Hunya Foods Co Ltd: Competitive Position 2012
Key Facts
Summary 1 Hunya Foods Co Ltd: Key Facts
Summary 2 Hunya Foods Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Hunya Foods Co Ltd: Competitive Position 2012