Berentzen-Gruppe AG in Alcoholic Drinks (Germany)

September 2014 | 3 pages | ID: B8D798EA738EN
Euromonitor International Ltd

Abstracts

Berentzen-Gruppe AG faces a major change at the end of 2014, when the sole distribution contract with Pepsi-Cola finishes. This will also likely impact the company’s alcoholic drinks segment, as it will eliminate a major source of revenue from the company’s portfolio. For this reason Berentzen-Gruppe plans to strengthen its remaining domestic portfolio through new product releases that target the current consumer trend towards sweeter and flavoured alcoholic drinks, as well as through heavy...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Berentzen-Gruppe AG: Key Facts
Summary 2 Berentzen-Gruppe AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Berentzen-Gruppe AG: Competitive Position 2013