Planned Change in Marketing Expenditure Levels in the Medical Devices Industry - 2012-2013 : Survey Snapshot

Date: June 17, 2012
Pages: 36
Price:
US$ 325.00
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Publisher: iCD Research
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: P2B61B12F3BEN
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Planned Change in Marketing Expenditure Levels in the Medical Devices Industry   - 2012-2013 : Survey Snapshot
Synopsis
  • Analysis of opinions drawn from leading medical devices industry executives.
  • Analysis on the changing marketing budgets in the medical devices industry.
  • Analysis on spending plans of supply decision makers.

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading medical devices industry executives. It analyzes how spending activities are set to change in the medical devices industry in 2012-13. This report provides insight into the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.

Scope
  • The opinions and forward looking statements of 174 industry executives have been captured in our in-depth survey, of which 54% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • Key topics covered include supplier expenditure activity.

Reasons To Buy
  • This report provides information on historical marketing expenditure by supplier type and region.
  • This report provides information on changing spending behaviors by product and category.
  • This report will help you to formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spend in the future.
1 INTRODUCTION

1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Medical Devices Industry
  1.4.1 Profile of buyer respondents
  1.4.2 Profile of supplier respondents

2 GLOBAL MEDICAL DEVICES INDUSTRY: PLANNED CHANGE IN MARKETING EXPENDITURE LEVELS

2.1 Planned change in marketing expenditure levels by suppliers
2.2 Planned change in marketing expenditure levels by region
2.3 Planned change in marketing expenditure levels by company turnover
2.4 Planned change in marketing expenditure levels vs. revenue growth expectations

3 APPENDIX

3.1 Global Medical Devices Full Survey Results
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

LIST OF TABLES

Table 1: Total Global Medical Devices Industry Survey Respondents by Company Type, 2012
Table 2: Global Medical Devices Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Medical Devices Industry Buyer Respondents by Global Company Turnover (%), 2012
Table 4: Global Medical Devices Industry Buyer Respondents by Region (%), 2012
Table 5: Global Medical Devices Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Medical Devices Industry Supplier Respondents by Global Turnover (%), 2012
Table 7: Global Medical Devices Industry Supplier Respondents by Region (%), 2012
Table 8: Change in Marketing Expenditure: Global Medical Devices Industry Suppliers (%), 2010-2012
Table 9: Global Medical Devices Industry: Change in Marketing Expenditure Levels by Region (%), 2012
Table 10: Global Medical Devices Industry: Change in Marketing Expenditure by Turnover (%), 2012
Table 11: Net Change in Planned Marketing Expenditure: All Industries (%), 2012
Table 12: Survey Results - Closed Questions

LIST OF FIGURES

Figure 1: Change in Marketing Expenditure: Global Medical Devices Industry Suppliers (%), 2010-2012
Figure 2: Global Medical Devices Industry: Change in Marketing Expenditure Levels by Region (%), 2012
Figure 3: Global Medical Devices Industry: Change in Marketing Expenditure by Turnover (%), 2012
Figure 4: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2012

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