NRT Smoking Cessation Aids in Italy

September 2023 | 23 pages | ID: N38E8325F50EN
Euromonitor International Ltd

Abstracts

Since the end of the pandemic, smoking prevalence rates have been increasing in Italy, reaching 20% of the population in 2023, up slightly on the previous year. Smoking prevalence fell during the pandemic for several reasons. Firstly, media articles appeared highlighting that smokers were at greater risk of developing more severe COVID-19 symptoms, which encouraged more people to try to quit. Secondly, with consumers being confined to their homes for long periods this reduced opportunities for s...

Euromonitor International's NRT Smoking Cessation Aids in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the NRT Smoking Cessation Aids market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

NRT SMOKING CESSATION AIDS IN ITALY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Smoking prevalence rises curbing the growth of NRT smoking cessation aids
Competition from heated tobacco products and e-cigarettes continues to curb growth
NRT gum remains the most popular format but NRT spray freshens up the market
PROSPECTS AND OPPORTUNITIES
Growth will continue to be curbed by the competition from heated tobacco products
New flavours and formats could bring renewed energy to NRT smoking cessation aids
Government focusing on reducing smoking prevalence
CATEGORY INDICATORS
Table 1 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 5 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN ITALY
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 9 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2018-2023
Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format: % Value 2018-2023
Table 16 Distribution of Consumer Health by Format and Category: % Value 2023
Table 17 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources