Herbal/Traditional Products in Italy

Date: July 1, 2013
Pages: 32
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Herbal/Traditional Products in Italy
Italian consumers are showing an increasing interest in herbal/traditional products, as the general perception is that these types of products do not cause any harm even if they are taken without proper medical advice, and they are safe for regular consumption, as a method of prevention, without products interacting with other medications.

Euromonitor International's Herbal/Traditional Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Analgesics, Herbal/Traditional Calming and Sleeping Products, Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Medicinal Teas, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Smoking Cessation Aids, Herbal/Traditional Tonics and Bottled Nutritive Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Herbal/Traditional Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Competitive Landscape
Category Data
  Table 1 Sales of Herbal/Traditional Products: Value 2007-2012
  Table 2 Sales of Herbal/Traditional Products: % Value Growth 2007-2012
  Table 3 Herbal/Traditional Products Company Shares 2008-2012
  Table 4 Herbal/Traditional Products Brand Shares 2009-2012
  Table 5 Forecast Sales of Herbal/Traditional Products: Value 2012-2017
  Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2012-2017
Aboca SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 1 Aboca SpA: Key Facts
Company Background
Competitive Positioning
Summary 2 Aboca SpA: Competitive Position 2012
Bayer SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 3 Bayer SpA: Key Facts
Summary 4 Bayer SpA: Operational Indicators
Company Background
Competitive Positioning
Summary 5 Bayer SpA: Competitive Position 2012
Executive Summary
Recession Still Impacts Consumer Spending in Italy
Temperature Variations in the Second Half of the Year Balance Meagre Sales Results in the First Half of 2012
Liberalisations and the Balduzzi Decree Law
the Increasing Role of Pure Players in Herbal Remedies
A New Role for Chemists/pharmacies?
Consumer Health To See Increasing Interest in Natural Remedies, Driving More Traffic To Parapharmacies/drugstores and Herbalist Stores
Key Trends and Developments
'grow Italy' Decree Law and Balduzzi's Reform of the Italian Sanitary System
the Impact of Large Retailers in Consumer Health
Catering for Specific Customer Needs and Genders
the Growth of Natural Chains
the Internet and Consumer Health
Market Indicators
  Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  Table 8 Life Expectancy at Birth 2007-2012
Market Data
  Table 9 Sales of Consumer Health by Category: Value 2007-2012
  Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
  Table 11 Consumer Health Company Shares 2008-2012
  Table 12 Consumer Health Brand Shares 2009-2012
  Table 13 Penetration of Private Label by Category 2007-2012
  Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
  Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Summary 6 OTC: Switches 2010-2012
Summary 7 Research Sources
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